Logan Paul and KSI announce new partnership with UFC president Dana White
Former YouTube boxing rivals Logan Paul and KSI have announced a new partnership with UFC President Dana White for their beverage company Prime Hydration to become a key sponsor.
Logan's brother Jake Paul has had a lengthy feud with White over fighter pay among other issues, but it hasn't deterred his older sibling from going into business with the UFC boss for his latest venture. Logan announced yesterday in a social media post alongside White that Prime had become the official sports drink of the promotion, just a year after its launch.
The drink has become a phenomenon with KSI and Paul's younger fans, as bottles fly off the shelves across the UK and America. And they will now look to move to a new level with major deals inked as sponsors for Premier League leaders Arsenal and MMA's No.1 promotion the UFC.
Dana White and Logan Paul inked a deal for Prime to sponsor the UFC (@DrinkPrime/Instagram)"I’ve been a fan of UFC for as long as I can remember," Paul said in a statement yesterday. "So having the opportunity to partner with them and amplify the PRIME brand is a check off the bucket list. Together, we are a global powerhouse and this collaboration is sure to extend far beyond the Octagon with an opportunity to give back in the process with the UFC Foundation."
In a further statement, his co-founder and former boxing rival KSI added: “This partnership enables us to tap into UFC’s fan base and reach a massive global audience across multiple platforms, giving us the ability to flex our marketing muscles and prove we are a dominating force in the industry."
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The deal will see Prime plastered across all UFC shows, with the blue and red corners being renamed the Prime Hydration Recovery Zones. They will also become major sponsors of the promotion's live-streamed weigh-ins, with the deal beginning at next weekend's UFC 284 pay-per-view in Australia that sees Islam Makhachev face Alexander Volkanovski for the lightweight title.
What do you make of Logan Paul and Dana White's new UFC deal? Let us know your thoughts in the comments section below!
KSI and Paul will travel to Perth to launch the deal in-person at the show, as they also look to produce video content for the UFC's social media platforms. Their new sponsorship has drawn a mixed response from fans, with many surprised to see a member of the Paul family partnering with the promotion.
“We’re excited to name Prime the Official Sports Drink of UFC and an official partner of the UFC Performance Institute,” White said in a statement. “Logan and KSI have worked hard to build Prime into the best-tasting, hottest sports drink on the market.
"With their massive social media following and UFC’s global reach, we’re going to get the PRIME brand in front of hundreds of millions of fans all over the world. Whether you’re a professional athlete or if you just love working out, PRIME should be your first choice for a go-to sports drink.”
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