28 July 2023 , 18:21
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A third of holidaymakers will this year return to a destination they have previously visited, according to research. A poll of 2,000 people found 28% go back to the same place because they are unsure about the cost of somewhere new, while 20% worry about being out of their comfort zone.
And 15% are so overwhelmed by the amount of choice, they would rather just go somewhere they already know. However, 40% polled believe it is important to switch up holiday locations. More than half of respondents said the thing which makes a holiday great is making new memories. For 40%, however, say just having a break from work is what really makes a holiday stand out.
Around a third feel happier and more fulfilled when being adventurous with holidays, with the average adult planning two getaways in total for 2023. Half say who they’re with makes all the difference, while the food on offer at the destination is another major factor in making a trip great.
The research also looked into holiday destination bucket lists, with Rome, Italy, topping the list alongside Athens in Greece. Third was Tokyo, with New York and Reykjavik rounding out the top five, according to the OnePoll.com figures.
And when it comes to adventurous activities, the top things people would like to try are cave exploring, kayaking and scuba diving. Just over one in ten would like to have a go at ziplining, and 12% would throw their leg over a quad bike - or go volcano trekking.
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Christopher Guttridge, at Revolut, which is offering cashback on trips booked through its app, added: “It seems from these results that many Brits are now experiencing what we’re calling FOMA - Fear of Missing Adventure. Whether you want to traverse the rocky Agafay Desert on camelback, or take a relaxing dip in Budapest’s Sz chenyi Thermal Baths, there’s over 300,000 experiences to choose from to help kickstart your new adventure.”