19 July 2023 , 09:54
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Heinz is making a huge change to its top-down squeezy bottles of tomato ketchup from next month.
The food giant is rolling out 100% recyclable caps - meaning the whole bottle can be recycled.
The old style Heinz cap used a flexible valve made from silicone, while the new cap will be made from a “single, rigid material”.
The caps are being rolled out next month UK-wide on 400ml and bigger top-down bottles of Heinz Tomato Ketchup, including 50% less sugar and salt varieties.
Heinz plans on eventually rolling the new design out across more Heinz sauces.
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The new caps look similar, so shoppers will have to look out for the 100% recyclable message written on the top.
The new recyclable Heinz cap (Heinz)Jojo de Noronha, President of Kraft Heinz Northern Europe, said: “We know our consumers care about their impact on the environment and so do we, which is why we’re delighted to see our innovative, more sustainable caps on Heinz Tomato Ketchup bottles across the UK.
“Although a small change, this makes it easy for the millions of Heinz lovers across the country to recycle their whole squeezy bottle at once – a small action with big potential for impact.”
Adam Herriott, Senior Sector Specialist at WRAP added: “We fully support this innovation from Heinz and welcome this packaging development.
“All products and packaging have an impact on the environment.
“Whilst prevention or elimination of packaging in the first instance would be the ideal scenario (and at the top of the hierarchy), packaging plays an important, practical and convenient role.
“Therefore, the next step is to look at ensuring as much of it is recyclable, reusable or compostable as possible.
“Through the UK Plastics Pact, our members have made some groundbreaking changes and introduced new innovations to ensure we are reusing, recycling, refilling and composting as much as possible.
“There is a lot of work still to be done to ensure we reach our targets and have circularity when it comes to this material.”
The introduction of the new cap is part of plans to make all Heinz packaging recyclable, reusable or compostable by 2025.
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Heinz wants to reduce its global use of virgin plastic by 20% by 2030.
In a similar move, Pot Noodle is switching to a new 90% paper pot design, made with FSC certified paper as part of a new trial with Tesco.
A single layer of ultra-thin plastic film is used to provide barrier protection, so the pot doesn’t collapse - but parent company Unilever says this doesn’t affect your ability to recycle the pot.