18 June 2023 , 20:00
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Antiques Roadshow visited Sefton Park Palm House in Liverpool for its latest instalment and an expert was thrilled to discover some original memorabilia from The Beatles.
Speaking to a guest who had brought along two logo outlines, the expert asked: "We're a stone's throw from Penny Lane and these guys need no introduction. So what's the story with this?"
"Well, the Beatles approached me and wanted a logo for the drum...," the guest replied.
Interrupting, the expert was shocked to confirm the guest had designed the logo when Ring Starr joined The Beatles in 1962.
"I was quite close [with the band] and they were all at my 21st [birthday]," the guest said before the expert noted that The Beatles logo known by their fans was designed by Ivor Arbiter.
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The Antiques Roadshow expert was amazed by the logos (BBC)Taking a closer look at the first logo, the expert said: "We've got these little antenna here so you are presumably playing on a beetle. It's interesting to note here, that by these little antennae of this bug logo...you've got little pencil drawings here."
The owner revealed those drawings belonged to either John Lennon or Paul McCartney.
"That's remarkable," the expert commented and the designer added: "They had to do their bit!"
The expert asked: "So we've got two banners produced for, I'm presuming, drums?"
"Correct and Ringo didn't want them on the drum, because it might interfere with recording they had to be able to come off," the owner explained.
The expert said: "So what we're effectively looking at here are the very earliest logos ever produced for The Beatles with their band name on it...it's quite a pair of objects."
The guest revealed he was never paid for the logo (BBC)"Were you upset when it was replaced with the new logo with the drop-T?" the expert asked but the designer stated he wasn't as he was "unbelievably busy" at the time.
"So this was just another job for one of the most famous bands in history," the Antiques Roadshow expert said.
The guest then revealed The Beatles who he was "really good mates" with "didn't pay" him before the expert valued the items at £15,000.
"Amazing," the owner replied before the expert said: "60 years later you finally get paid."
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The designer revealed he didn't want to sell the items but didn't rule it out for the future.
"Here we are in Liverpool, what can you imagine you're going to get? Beatles, yes, but the first ever logo produced by the man who produced it and designed it, with [the Beatles annotations]," the expert excitedly concluded.
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