14 February 2023 , 10:48
750
0
Cadbury has cut the size of some of its most popular Easter eggs - but prices remain the same or have risen.
Its larger Flake Easter egg has been reduced by 17.5g compared to last year, with this year's version weighing 231.5g compared to 249g.
However, the price of this treat remains at £5.
Cadbury's medium Wispa Easter egg is now 182.5g, down from 224g, and still costs £3.
The brand's smaller eggs have also been impacted with Cadbury's Dairy Milk Freddo Faces Easter egg shrinking from 122g to 96g but costing £1.25 instead of £1.
Paul McKenna's technique for ditching Creme Eggs as he teams up with Cadbury
Cadbury's Easter eggs seem to be another example of "shrinkflation" according to The Sun, which first revealed the price rises.
Shrinkflation happens when consumer products get smaller in weight, size or quantity while their prices stay the same or even increase.
The strategy is used to boost or maintain profit margins and is mainly utilised by companies in the food and drink industry.
Shrinkflation can seem sneaky but is not illegal as producers will still continue to indicate the weight, volume or quantity on their packaging.
A spokesman for Cadbury owner Mondelez told The Sun: "We're constantly looking at ways to innovate our products while keeping the fan favourites that the nation knows and loves."
Full list of changes
Dairy Milk Caramel Easter egg
- 2022 weight - 286 grams
- 2023 weight - 245 grams
- Price - £5
Dairy Milk Easter egg
- 2022 weight - 286 grams
- 2023 weight - 245 grams
- Price - £5
Dairy Milk Buttons egg
- 2022 weight - 128 grams
- 2023 weight - 96 grams
- Price - was £1 now £1.25
Mini eggs Easter egg
- 2022 weight - 97 grams
- 2023 weight - 130 grams
- Price - £1.25
Crunchie Easter egg
'My sister stole my cat after telling me it had died, I want to sue her'
- 2022 weight - 233 grams
- 2023 weight - 190 grams
- Price - £3
Wispa Easter Egg
- 2022 weight - 224 grams
- 2023 weight - 182.5 grams
- Price - £3
Freddo Faces Easter egg
- 2022 weight - 122 grams
- 2023 weight - 96 grams
- Price - was £1 now £1.25
Twirl Easter egg
- 2022 weight - 237 grams
- 2023 weight - 198 grams
- Price - £3
Mirror Money has contacted Mondelez directly for comment on this story.