08 May 2023 , 23:01
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BAFTA award-winning TV personality and rapper Big Narstie has revealed that a sudden collapse sparked a drastic weight loss journey.
The musician joined long-term SlimFast ambassador Kelly Brook for the new Oomph for your Boomph campaign, which celebrates being your best self and the power of a positive mindset.
Big Narstie and Kelly's new campaign is intended to highlight the nutritional benefits, including 23 vitamins and minerals and 14g of protein of SlimFast's daily shake.
The ‘Oomph for Your Boomph’ remix of his latest single “Work Hard Play Hard” features as the soundtrack of the campaign, shot by top grime music video producer Mathew Walker.
BIg Narstie joins SlimFast in their new campaign (SLIMFAST)
Kelly stars in the music video style advert (SLIMFAST)A 30 and 20-second TV campaign will launch on May, 14 while a 90-second full-length ‘music video’ version of the ad will also air on the SlimFast-owned social media channels to kick off the campaign.
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Big Narstie told Mirror: "Eight years ago I collapsed after Celebrity Bake Off and that's when I began on my fitness journey and got into mixed martial arts."
The rapper explained that as he increased training, he had the urge to cut out alcohol and eat healthier options.
Kelly and Big Narstie have been on health journeys (SLIMFAST)"I come from a poor background, healthy food should not be expensive and I only noticed [how expensive it was] when I started to live that way. SlimFast is not a pocket breaker and a big thing about changing your lifestyle is being able to afford it."
Kelly revealed she was thrilled to be joined by Big Narstie on the new campaign.
She said: "When they said that they found a new ambassador, I racking my brain, I was like, 'Well, who can it be?'
Kelly is thrilled to have Big Narstie join her (SLIMFAST)"When you've been on this weight loss journey, or you've been using a product for so long, it can become like you're doing the same thing all the time and so it's just about injecting that new bit of energy.
"I just think it's so brilliant that you got involved because it just makes it more inclusive, it broadens it out. I
"I've always said my husband loves SlimFast he's always drinking SlimFast shakes because of the protein in it, so it's great that men realise that they can have it as well and they can be a part of it."
SlimFast’s new Oomph for your Boomph campaign, fronted by Big Narstie and Kelly Brook harnesses the power of a positive mindset and shows how SlimFast shakes nutritional benefits help you get more vitality from your day, thanks to its 23 vitamins & minerals and 14g of protein. Visit slimfast.co.uk