04 May 2023 , 11:47
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Vegan fitness fanatics can now get their hands on their very own cheeseburger replica – in the form of a pair of running shoes designed to look like the tasty treat.
Sneaker artist, Matt B Customs, has taken the term “fast food” to a whole new level, with a pair of brightly-coloured trainers, complete with tomato slices and a bed of lettuce.
And despite the inspiration for the footwear, the design is completely vegan – using plant-based paints on the carbon neutral Hylo trainers.
The shoes were created by plant-based company, Future Farm, to launch its brand new burger, in the hope of highlighting how plant-based foods are not only good for the environment, but can be plenty of fun too.
And Matt B Customs said it took him just “a matter of days” to design the custom sneakers.
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Only two pairs of the shoes were created, which are available to buy or win now (Freddie Goff)He said: “Part of the beauty of customising is bringing things together that wouldn't usually be seen before – and this project is a perfect example of that.
“We wanted to create something that looked both mouth-watering and illusive, but still housing it within a running shoe that's clearly functional, and that's why we left some elements of the shoe untouched.
“I loved working on this project, and it's the first time we've wanted to take a bite out of something we've created.”
Only two pairs exist, with the first to be listed on eBay and all proceeds going to the Rainforest Alliance.
The second pair is to be won via a competition which will take place on Future Farm’s Instagram page.
The unique shoes will be served up in a burger-like bun box for the proud owners to enjoy as they wish.
To launch the trainers, Future Farm teamed up with ultra marathon runner and proud vegan, Flora Beverly.
Flora said: “Everyone knows having enough protein in the diet is important for fitness and muscle growth.
“As a vegan, it is great to find a plant-based meat substitute that can help you easily fit in enough protein day to day, whilst still tasting amazing.
“The Future Burger 4.0 is a staple in my diet while I’m training.”
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