15 April 2023 , 11:20
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Tesco shoppers have flocked to praise the supermarket giant for its latest advert, which has been released in celebration of the upcoming Eid.
Eid marks the end of Ramadan, the time of fasting and prayer in Muslim faith, which this year will likely fall on Thursday, April 20 – however the actual time depends on when the crescent moon is sighted.
In the Eid-inspired advert, a Muslim family can be seen getting ready for the big day, when they can break the fast and celebrate with a big feast – but shoppers have spotted a touching detail in the advert.
The Tesco advert shows a mum, whose name is Alia, making samosas for her family, but her son Umar is getting impatient. However, his mum tells him he has to wait for the moon to be spotted.
The advert celebrates Eid (Tesco)Umar goes outside to look for the moon, and eventually the sighting is confirmed on the radio in a message which ends in "Eid Mubarak," which translates to Happy or Blessed Eid.
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Family and friends then start coming through the door to celebrate, and Alia rewards Umar with a samosa. Tesco has also released the recipe for Alia's 'worth the wait' samosas "for special moments to bring the family together over Ramadan and Eid".
Many shoppers were touched after spotting a touching detail – the advert included a cover version of Rudimental's song Feel The Love, performed by singer songwriter Leo Kalyan.
Alia and her husband prepare for the end of Ramadan (Tesco)Highlighting the diversity in the advert, Kalyan brought the song to life in his own style, switching back and forth between English and Urdu.
One person said: "Love the song used in this ad!"
Another added: "Gorgeous ad! Would love to be able to access the soundtrack/know who did it!"
Others praised the 'beautiful' advert for its diversity. One person said: "Beautiful advertisement and absolutely right to celebrate and represent Muslims during Ramadan and Eid. It about time all Faiths and celebrations are represented. Can't wait to see more diverse ads going forward."
Tesco has shared the recipe for Alia's 'worth the wait' samosas (Tesco)Another added: "What a lovely advert. It's good to see more faiths represented – keep going."
"Nice advert. Good to see this considering Indian, Pakistani & Bangladeshi Muslim communities have been in the UK since around the 1950s. Well done Tesco," added a third.