12 April 2023 , 15:05
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A red-faced car wash boss has offered to personally remove hundreds of leaflets advertising his business that became stuck on people's windscreens.
Motorists living in Maidstone, Kent, were left fuming after waking up on to a sticky flyer which proved very difficult to remove - but some still can't scrub them off.
Wash & Shiny owner Dino Antonio and his team put around 500 leaflets on cars in the town and they became lodged to the car's windscreens and needed scrapping off.
The 40-year-old has had half a dozen people turn up to the car wash demanding they clean up the mess.
He's also gone back to the area they leafleted to remove any marks left on people's car.
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When motorists tried to remove the leaflet, they couldn't (Richard Cooper / SWNS)
Some of the advert came off but not all of it (Beth Herrington / SWNS)It's thought the paper leaflets became stuck to cars after getting wet overnight and then drying again the following day.
The overnight appearance of the flyers, and the mess it left behind, left residents wondering if it was marketing genius for the car wash, or stupidity.
Richard Cooper was one of many to have the leftover leaflet stuck to his car and headed down to the car wash to demand it be taken off free of charge.
He said: "Like most people, I was fuming. I had to go out of my way which delayed me getting to work to get the issue sorted.
"I did try encouraging all those affected to go to the car wash to get it cleaned. However, the owner of the car wash wasn't up for taking responsibility. Only when I stood my ground with him to get it done it was still not perfect.
It'll take more than a £5 discount to get these drivers into his car wash! (Richard Cooper / SWNS)"The idea, from what I gather was to promote the company which has back fired. Although, how many people who aren't confrontational and would have paid to get it removed? The two lads initially were saying I had to pay for a clean.
"And how many people have still got the residue on their windscreen? They had no right to put their property on it."
While Beth Harrington added: "I haven’t been down there yet but I am going to and they can wash my car.
"It’s either the best marketing ploy I’ve ever seen or they are just mindless idiots."
Mr Antonio has offered to drive over and remove the leaflet himself (Richard Cooper / SWNS)Owner Dino said: "We are really sorry for what's happened. We were just trying to advertise our business.
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"We put them on cars at night and the bad weather must have made it wet then sticky when it dried.
"If you get it wet again it should come off, but we are happy to remove it for people if they come down or text us their address.
"We've had some come in already to get it taken off, or just get their car cleaned as they get £5 off with the leaflet, which is a good deal.
"We handed out about 500 flyers. We've done it before and never, ever, had a problem. This is the first time."
Wash & Shiny Ltd put hundreds of leaflets along cars in roads from Boxley Road to Sittingbourne Road, as well as Holland Road to the town centre.