Kim Kardashian's 'chav makeover' video branded 'insulting' by Ulrika Jonsson

572     0
Kim Kardashian
Kim Kardashian's 'chav makeover' video branded 'insulting' by Ulrika Jonsson

Ulrika Jonsson has slammed Kim Kardashian for her 'British chav' makeover video, branding it "insulting".

Kim, 42, filmed herself applying heavy makeup and miming to a song by grime artist Millie B in a video on TikTok earlier this month as part of a viral trend on the platform.

The video - which Kim later suggested came after she lost a bet - was dubbed a "British chav" makeover by viewers.

While many fans have found the video funny, it's drawn criticism in recent weeks over the suggestion that the 'chav make-up' trend pokes fun at the working class.

Kim Kardashian's 'chav makeover' video branded 'insulting' by Ulrika Jonsson qhiquqikdiddzinvKim Kardashian posted a makeover video earlier this month (TIKTOK)
Kim Kardashian's 'chav makeover' video branded 'insulting' by Ulrika JonssonIt has since been criticised by Ulrika Jonsson (Ken McKay/ITV/REX/Shutterstock)

Among the critics has been presenter Ulrika, 55, who has since shared her thoughts, describing it as "insulting".

Kim Kardashian weighs in on sister feud after Kourtney's sad 'outsider' claimsKim Kardashian weighs in on sister feud after Kourtney's sad 'outsider' claims

Ulrika wrote about the video in a recent column for The Sun, saying: "The viral video of [Kim] doing her best version of 'chav' make-up is not only in bad taste, it's also insulting."

She said "many girls are emulating" the reality TV star and want to have a "flawless" look, going to great lengths for it. She said their admiration has meant they're dedicated fans.

Kim Kardashian's 'chav makeover' video branded 'insulting' by Ulrika JonssonKim had shared the video with fans on social media (Kim Kardashian/TikTok)
Kim Kardashian's 'chav makeover' video branded 'insulting' by Ulrika JonssonIt showed her applying heavy makeup (Kim Kardashian/TikTok)

Do you enjoy reading about celebrities? Sign up for all the best celeb news from the Mirror .

The presenter continued in her column earlier this month: "To see her so flippantly make a joke of how some women apply their make-up seems cruel and a tad ungrateful."

She said: "Not every woman out there has the luxury of a make-up artist at hand the second she wakes up." She said they also don't have a film crew providing "perfect lighting".

The video, which was uploaded earlier this month, shows Kim applying heavy makeup including thick brows and foundation on her lips. She later models the finished look.

Kim Kardashian's 'chav makeover' video branded 'insulting' by Ulrika JonssonIt's said to be part of a trend on TikTok (Kim Kardashian/TikTok)
Kim Kardashian's 'chav makeover' video branded 'insulting' by Ulrika JonssonKim later suggested it had been the result of losing a bet (Kim Kardashian/TikTok)

Viewers have since taken to social media to share their thoughts, with the video referred to as her attempt at a "British chav" makeover and "chav makeup" by some.

'Chav' is considered an offensive term to describe a young people's perceived coarse and brash behaviour. It was often used as a derogatory reference to working class people.

Some viewers were amused by the video though. It has been described as "iconic," "silly" and "amazing" in the comments section. Others similarly praised such content.

Joel Leaver

Ulrika Jonsson, Kim Kardashian

Read more similar news:

02.02.2023, 11:26 • Sport
Kim Kardashian wearing football shirt sees club search soar by 2.3million
03.02.2023, 09:30 • News
BGT's Francine Lewis spills on being Kim Kardashian in 'freaky' Deep Fake show
04.02.2023, 22:51 • News
Khloe Kardashian fans convinced they know when she will announce son's name
05.02.2023, 08:47 • News
Cardi B licks husband Offset's face in steamy display at pre-Grammys party
05.02.2023, 19:32 • World
Kris Jenner blasted for giving Kim 'worst advice' on Kanye's erratic behaviour
05.02.2023, 22:53 • News
Kim Kardashian fans beg her to ‘limit’ North’s TikTok after 'dead brains’ post
07.02.2023, 16:51 • News
Kim Kardashian's daughter North wreaks absolute havoc in spotless family kitchen
07.02.2023, 17:52 • News
Kim Kardashian slammed for giving 'creepy' pregnancy advice to sister Kourtney
09.02.2023, 12:01 • News
Kim Kardashian shows off tiny waist in Barbie pink outfit for SKIMS launch
12.02.2023, 19:56 • News
Kardashian fans spot another photoshop fail thanks to Kendall Jenner's huge hand