26 February 2024 , 20:14
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Kanye West is calling for his fans to boycott Adidas.
The rapper claims that the company is "selling fake Yeezys" and he "never made these color ways" alongside a screenshot of what seems like an Adidas advertisement for "steel gray" Yeezy shoes which did not come from the official Adidas social media.
Kanye further claimed that Adidas is suing him, likely referring to a 2023 federal lawsuit filed against Kanye which attempted to freeze $75 million of Yeezy funds. While Adidas dropped the suit quickly, the parties are believed to still be moving forward in private arbitration, but no resolution appears to be in sight. However, in a follow up video, Kanye claimed that Adidas is suing him for $250 million.
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The photo he posted was not from the official Adidas account (Kanye West/Instagram, Adidas)
He also discussed his lawsuit with Adidas (Kanye West/Instagram)While the breakdown in the Adidas and Yeezy business relationship has been going on for awhile now, there seemed to be some sort of reconciliation between Kanye and Adidas CEO Bjorn Gulden when they posed for a picture together. Now, Kanye is hitting out against the activewear company, potentially squashing any hope for reunification.
Additionally, Kanye called Hollywood elites hypocrites for looking other way on the issue. "All these celebrities and the public will stand against a T shirt or the color of my hat," he wrote. Kanye notoriously wore a red MAGA hat which was just one of the many reasons people in the limelight distanced themselves from him.
He added: "But when yall see me have my children hidden from me or see an actual Fortune 500 company r*pe one of your heroes in real life don’t nobody say nothing or do nothing."
His latest album was taken off Apple Music (Getty Images North America)After Kanye and Kim Kardashian's split, the star become vocal with concern that he was not being given proper custody of the children. He was insistent about what schools the kids would attend and made his parenting disagreements with Kim very open. Kanye continued in his rant to bash some current push back from the music industry.
"As far as the system goes What yall gone do now Take my album down again Freeze my accounts again Threaten people to not work with me again All the new non approved 350’s are cooorny," he wrote. Kanye's latest album, Vultures 1, was pulled from Apple Music and could potentially face the safe fate on other streaming platforms after the distributor claimed they denied working with Kanye, but a third-party found a work around and uploaded the album against their terms of service.