05 February 2023 , 08:00
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When Holly Willoughby takes on her Dancing on Ice hosting duties, her wardrobe is a far cry from the daytime looks she normally wears on ITV.
In an array of show-stopping dresses, from curve-clinging numbers to glitzy strapless frocks, Holly never fails to add a touch of glamour to the celebrity skating competition when standing rink-side alongside Phillip Schofield.
The 40-year-old presenter most recently looked a vision in purple during Dancing on Ice, as she donned an hourglass sequined dress, pairing the roll-neck and long sleeves with her blonde wavy bob.
Holly regularly takes to her Instagram before the televised shows to offer fans a sneak peak of each Sunday night look - and where it’s from.
Here are our favourites from the show and the hefty price tags attached to them.
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Black beauty
Holly described the Roland Mouret creation as the "dress of dreams" (Instagram)Holly’s Berta gown from series 12 is the perfect balance of glitz and glamour, with the nude mesh front and black sequin finish - plus the amazing feather detailing.
This luxurious designer’s dresses typically retail for around £5,000.
Disco glam
(REX/Shutterstock)Whether she’s being compared to a Disney princess or she’s causing a stir with a more revealing gown, Holly Willoughby never fails to make an impact with her style choices on Dancing On Ice
The neckline and asymmetric cut of this The Attico dress made it one to remember in series 10, with the fun and vibrant print perfect for Holly’s personality with a touch of disco.
Similar dresses from this designer retail at £1,300, a hefty price tag but definitely worth it for the look.
Terrific in tulle
Items similar to this bridal dream go for around £1,600. (Instagram)Another series 10 favourite is this Half Penny London skirt and corset, with a beautiful sweetheart neckline which really balances out the tulle style skirt.
Items similar to this bridal dream go for around £1,600.
Bond girl
Dancing on Ice fans were loving Holly Willoughby's show look (Instagram)You can't go wrong with a red dress and especially not when it looks like this Iris Serban gown from series 12.
The stunning off-the-shoulder gown has a high slit to add to the fiery look, priced at just over £900.
Ice queen
Holly's gown from the series 13 finale (ITV)This Lee Grebenau gown from the series 13 finale is a definite statement piece and is the perfect depiction of the show’s icy glamour.
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Even on resale websites, dresses from this designer can go for a whopping £6,400.
Peach perfect
There’s a lot to love with this look (Instagram)The puffy sleeves on this series 11 Iris Serban gown! The pink satin! The sweetheart neckline! There’s a lot to love with this look, which comes in at nearly £1,500, so is well worth flaunting.
Disney princess
Dancing On Ice fans flocked to social media to brand Holly ‘the real-life Elsa from Frozen’ (Instagram)Series 12 saw this stunning icy grey look, with beautiful floral detailing leading across the bodice.
This Sassi Holford gown is well and truly worthy of fairy-tale dreams, but even non-bridal dresses from this designer can sit at a hefty £1,700.
Vintage vibes
Holly turned heads in the tiered lace dress from luxury bridal and evening wear brand Dana Harel Design (instagram)This pearl layered Dana Harel dress from series 12 is a classic: simple and chic, but elevated with a red lip on Holly.
This look is sitting towards the top of the price list, with an eye-watering price tag of £5,700!
Pretty in pink
This heavenly look is from Iris Serban (Instagram)This heavenly look is another gown from Iris Serban, which Holly showcased in series 13.
The bright pink is perfect for the Valentine's Day show and the feather trim adds the extra level of fun and flare to complete this fabulous look - but with a price tag of nearly £1,800 on their website.