30 January 2024 , 14:09
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There's no denying that Rochelle Humes always looks phenomenal. Whether she's posting holiday snaps on social media or appearing on ITV's This Morning, her makeup is impeccable. Thankfully, her beauty routine isn't as expensive as you may think as she revealed the 'secret weapon' in her makeup bag is a £12.99 mascara from L'Oreal.
The former girl band member shared her 'essential' beauty item., the L'Oreal Paris Volume Million Lashes Panorama Mascara, to Instagram on Monday, January 29 and explained how she'd become 'obsessed' since wearing it to the fashion awards last year.
She said: "So I need to tell you something. You know how much I love L'Oreal mascara. But there's a new player and this is Panorama. The way it coats the lashes, you get that real lash look and lift.
"It's now an essential in my make up bag - I'm into it!"
The mascara, which comes in a sleek gold-hued tube, has multi-level bristle brush technology, giving your lashes major volume from corner to corner to help you achieve an 'eye-opening' effect. Claiming to be smudge and clump-resistant, it comes in both brown and black, and fans out eyelashes with its thin-to-wide wand.
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Beauty buffs who have jumped on board the new L'Oreal mascara can't help but shower it in praise for its 'dramatic look' and assistance in making "your eyes look bigger". One shopper wrote: "L'Oreal have never released a bad mascara and I enjoy trying each new one. Mascara is my desert island must-have so I take reviewing them very seriously. Firstly, I love the plastic bristle wand, these are much better for controlling the application. The brush feels similar to Bad Gal Bang if you've ever tried that one.
"Formula was excellent, not too wet (results in mess) and not too dry (results in clumps), and a very deep black shade. Can be built up for a more dramatic look but also suitable as a one-coater for a daytime look. Non-irritating, which is very important for sensitive eyes. Highly recommend this mascara."
Over on beauty TikTok, influencers have been raving about the mascara's 'impressive' coating from corner-to-corner that is leaving them in disbelief. The product even has the seal of approval from Kendall Jenner as her makeup artist, Mary Phillips, revealed it as the secret to her false lash-look natural lashes.
She said: "The question I get asked the most is about Kendall's lashes. 'What lashes is she wearing?' She doesn't wear lashes! And it's all thanks to this guy right here," showing the mascara.
"This is our trick," Kendall added before applying the product to her lashes herself.
While we're certainly adding this mascara to our shopping basket in the hope of attaining lashes as gorgeous as Rochelle and Kendall's, we also love Maybelline's New York's Lash Sensational Sky High Mascara for giving incredible length (£11.99) as well as the Hourglass Unlocked Instant Extensions Mascara, £31 from Cult Beauty.