Beauty buffs are raving over a new shampoo they swear leaves their hair feeling spotless and like they've just been to the salon - and it currently comes with a free scalp massager. Coco & Eve's Clarifying Detox Shampoo is the latest addition to the wildly popular Like a Virgin range and it's suitable for all hair types.
The new shampoo uses Chelating Technology, a blend of tetrasodium glutamate diacetate, phytic acid, and sodium gluconate, which removes hardness caused by tap water. It prevents dryness and binds to minerals and impurities to leave hair clean and vibrant.
Those who have tried it insist it smells incredible, but the ingredients being praised for doing that also work wonders. Lemon peel extract is packed with moisturizing and regenerating properties. The antioxidants and citric acid contained within the peel protect hair from free radicals.
Hibiscus vinegar is used to enhance hair shine and detox the scalp. It regulates sebum production and improves the scalps health via exfoliation. Coconut water is rich in minerals and nutrients which rehydrate the hair and scalp.
The product only launched last week but already has an average rating of 4.6 out of five stars.
Kate Middleton swears by £19.99 rosehip oil that helps 'reduce wrinkles & scars'One shopper said: "I have NEVER used a clarifying shampoo but I’m converted! it smells amazing - Hibiscus and Lemon Heaven! It’s so lightweight and you get a super deep clean! I panicked a little at rinse time but after following up with you fave conditioner or hair treatment (I used both Coco & Eve Like a Virgin conditioner and on my 2nd wash Coco & Eve Like a Virgin Mask) Absolutely Stella! If you haven’t already, BUY IT ASAP!"
A second penned: "I have bleached and very damaged hair but the detox shampoo helped clean away any nasties and allowed other hair products to work better. I found that my hair really absorbed the hair mask better. It definitely made my hair and scalp feel cleansed!"
A third wrote: "Felt like a salon-grade shampoo! I love this shampoo! I didn’t realise how much product had built up in my hair and how heavy my hair felt until I used this. I just used a small amount but my hair felt lighter and softer than it had in a while.
"With other shampoos, I sometimes feel like I'm unable to get all the product completely out of my hair but this product made me feel like I had just washed my hair with salon-grade shampoo. My hair felt fully refreshed and I can’t wait to see how healthy my hair looks after continued use."
A fourth added: "Curly-hair approved! I loved the feeling it gave me after washing my hair! I use a lot of creams due to my curls and it gets really greasy so it was such a nice feeling to have clean airy hair!"
There are other clarifying shampoos on the market, such as the L’Oréal Professionnel Serie Expert Metal Detox Anti-Metal Cleansing Cream Shampoo, although it is more expensive than the Coco & Eve option and doesn't have the same scent. You can get the Clarifying Detox Shampoo here for £23 and get a Pro Youth Scalp Massager worth £12 for free when ordering through Coco & Eve directly.