27 January 2024 , 10:07
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Shoppers have praised Primark's underwear collection with Velcro and magnets - as people call it "inspirational".
The range, which is widely available in stores is adaptive to people who may have additional needs and disabilities.
Primark, which hails itself on being "affordable to everyone" has opened its arms to people with additional needs by launching the adaptive range. It consists of seam-free bras and bralettes that close with magnets, pants with magnetic closures at each side and period pants with magnet closures too - all under £10.
It has been praised by fans who are pleased to see the inclusive range.
The adaptive range has been praised (Primark)Speaking about the range, Primark said: "The adaptive clothing is designed around the needs of disabled people, making it more practical and comfortable, with small adaptations like easy closures, magnetic clasps and the use of materials like Velcro.
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"This new four-piece collection is Primark's first adaptive product range, with a commitment from the retailer for more to follow later this year. With prices ranging from £8 to £10, the lingerie is available from 2XS to 2XL.
"The range has been co-designed with technical specialists, is informed by the experiences and views of disabled people, and combines discrete magnetic closures with soft fabrics and feminine designs. Empowering the Primark community, nurturing its beauty and diversity, is at the heart of everything we do."
The items available are:
- Seam-free bra: Black seam-free bra featuring recycled nylon with magnetic closures at the front (£10)
- Lace bralette: Black plunging lace bralette with magnetic closures at the front (£10)
- Brief: Black brief featuring recycled nylon with magnetic closures at each side (£8)
- Period pants brief: Black period brief featuring recycled nylon with magnetic closures at each side (£10)
Fans shared their joy of the inclusive range on the popular Facebook page Extreme Couponing and Bargains UK, as one shopper posted a photo and said: "New range in selected Primark stores. This is an adaptive range for those who may find normal underwear a struggle getting on and off."
People flooded the comments with their thoughts, as one Facebook user wrote: "Omg these are amazing!!!!" While another added: "This is amazing," and a third chimed: "Well done Primark. Hope they inspire other stores to stock them," and a fourth penned: "What a good idea!"
Charlie Magadah-Williams, Head of Diversity and Inclusion at Primark, as reported by the Liverpool Echo added: "Primark was founded with the ambition of making fashion more affordable for everyone, and that means representing and responding to the different needs of all our customers.
"As we've grown, our ranges have expanded and we're proud to be taking specialist products that are typically more expensive and only available online, and offering them at affordable prices on the high street. Our first adaptive lingerie collection has been two years in the making but we've got big ambitions to go further.
"This is more than a new range for us, it's the start of looking at how we are supporting our disabled customers and colleagues and understanding what more we can do to make Primark a more accessible place to work and shop. The collection is available now in 64 stores across the UK, either in-store or via Click + Collect."