18 January 2024 , 20:24
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Kim Kardashian has left fans "in tears" after announcing her latest SKIMS collaboration for Valentine's Day.
Complete with a saucy photoshoot, The Kardashians star revealed Summertime Sadness songstress Lana Del Rey as her latest celebrity brand ambassador, a business move that's gone down well with fans as some say it's her "best collab of all time".
Posing up a storm in several racy scenarios, Young and Beautiful hitmaker Lana looks simply stunning in a carousel of snaps that have already garnered over 1.2million likes on Instagram within two hours, sparking thousands of comments from fans.
READ MORE: Kim Kardashian slammed as 'tone deaf' over luxury office complete with tanning bed
Kim's collaboration has even gone down well with her family members, with sister Kylie Jenner calling the whole thing "iconic" in her post's comments section. Sibling Khloe Kardashian was also amongst those praising the Lana upload, writing: "OMG stunning."
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Writing on her main account, Kim penned: "Our @SKIMS Valentine LANA DEL REY. Music’s queen of hearts @honeymoon opens our dedicated Valentine’s Shop on Tuesday, January 23 at 9AM PT / 12PM ET." Sharing the slurry of saucy snaps featuring Lana.
The first shows her sitting in a big blue heart, wearing a matching hardly-there sleepwear set. Another shows Lana sporting a similar pink set, surrounded by white cats, sat in front of a seductive bright red backdrop, with a pink ribbon in her hair.
Two other pictures show Lana shot with an arrow, with one showing the weapon through an apple on her head, branded with the letters "LDR", seemingly for Lana Del Rey. Another shows her stood proudly with a love heart eye patch as she looks into the camera.
A final photograph shows Lana wearing what looks to be an all-black wedding dress, showing off her fuller pout as she stares straight into Kim's camera. Fans flocked to the post's comments section to praise the two on their "stunning" Valentine's campaign.
"When two queens come together to maximize their joint slay," wrote one. While a second penned: "Kim this is the best decision you’ve ever made." A third commented: "everyone everywhere is throwing up (in a good way)"
Someone else said: "Kim you need to get Beyoncé on the next celebrity campaign." While another added: "CRYING SCREAMING THROWING UP RIGHT NOW." Another user commented: "mother is mothering." A final concluded: "The person who had the idea deserves a raise."
The good publicity comes after Kim came under fire for her "tone deaf" luxury office tour video on social media. The 43-year-old jumped on the viral "of course" video trend on TikTok, and gave her fans a closer look at the luxury headquarters of her beauty and skincare brand SKKN. The huge office, located in Hollywood, boasts jaw-dropping details, including a huge 40,000sq-ft amphitheatre, a $78,000 (£62,000) red light therapy bed, and a custom model of Kim’s brain.
She captioned the video "I’m Kim Kardashian, of course… (SKKN Office Edition)," and took her TikTok and Instagram followers on a whistle-stop tour of her offices, which were custom-designed by Rick Owens. The mother-of-four wore a cosy white robe from her SKIMS collection as she showed off the huge space, and first up on her tour was her controversial red light therapy bed.
But her fans were left uncomfortable by the video which showcased Kim's massive wealth, with one writing in the comments on TikTok: "Yea rub it in more while the rest of the world is struggling to live and afford food," as another agreed: "I'm Kim Kardashian, people are starving and freezing to death but I don’t care."