23 November 2023 , 09:53
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The famous Coca-Cola red truck is hitting the road tomorrow and heading to its first stop on its magical mystery tour in the run up to Christmas.
Operators say the tour will be packed with interactive experiences for visitors including a walk-in, snow-filled bauble as well as winter wonderland photo booth. Visitors can also stop at the Ho-Ho-Hoop hut to win a selection of prizes. And throughout, visitors will be serenaded by the Coca-Cola Christmas choir.
But unlike previous years where people would just turn up at the venue and hope for a spot, this year guests are being asked to buy tickets for both the Dublin and Belfast events. For both events tickets are limited to four per person and the €2 charge is being donated to charity, but a booking fee of €1.14 per ticket means you need to pay €3.14 to attend. There are two slots either 2pm to 5pm or 6pm to 9pm. Tickets are available from Eventbrite.
The Mirror can reveal that all other stops on the tour - except Dublin and Belfast - will be free events, as in previous years.
The venues announced so far are:
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- Glasgow - Friday 24 November at Silverburn Shopping Centre
- Edinburgh - Saturday 25 November at Fort Kinnaird Shopping Centre
- Dublin - Thursday 30 November to Sunday 3 December at RDS Simmonscourt
- Belfast - Friday 8 December to Sunday 10 December at Titanic Slipway
The rest of the dates are yet to be announced, but last year the popular festive attraction stopped off at:
- Kent
- Beckton
- London
- Manchester
- Bristol
- Bradford
- Cardiff
- Leeds
- Wolverhampton
- Coventry
- Sheffield
- Leeds
- Watford
- Baldock
- East Leake
Brand manager at Coca-Cola Company, Great Britain, Florence Wheatley, said: “Coca-Cola has been spreading Christmas cheer for decades and, this year, we’ve added even more exciting elements to make it as magical and merry as possible. Alongside the beloved return of the Truck Tour nationwide and the much loved 'Holidays Are Coming' advert, we have introduced new elements like the 'World Needs More Santas' TVC and an interactive Santa Quiz.
"We’re also thrilled to extend our partnership with Neighbourly, emphasising spreading kindness and making a positive impact across the UK. Together, we want to inspire year-round acts of goodwill and truly make a difference in all local communities."
Chief executive of Neighbourly, Steve Butterworth, said: “We’re excited to join forces with Coca-Cola over the festive period. The Christmas Truck Tour is a fantastic way to increase awareness of Neighbourly’s mission to help businesses build stronger communities. The partnership with Coca-Cola is about more than just festivities; it's about making a real difference.
"By connecting businesses with local causes, we aim to create a positive impact that lasts beyond the holiday season. We hope people can visit the Coca-Cola Truck Tour this Christmas and discover how they can be a force for good in their community.”