27 September 2023 , 11:46
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Stylish Brits now have the opportunity to literally dress like some of their favourite celebs – thanks to a new Celebrity Swap Shop with clothes donated by the likes of Gok Wan, Alison Hammond, and even Heidi Range from Sugababes.
It comes as a poll of 2,000 adults found that Northern cities like Manchester (30%) and Liverpool (18%) are following hot on the heels of London (59%) when it comes to how fashionable people are.
Some of the top traits Northern fashionistas are recognised for include being bold (35%), fearless (28%), daring (28%) and brave (26%) when it comes to their style choices.
This is compared to those in the south of the UK, who are considered conservative (23%) and unsurprising (13%) in the fashion stakes – as well as just a bit boring (12%).
To celebrate Northerners leading the way when it comes to fashion, some of the most iconic northern celebrities have donated their pre-loved garments to Foxy Laundrette's new swap shop, launched by Foxy Bingo, which also commissioned the research.
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Visitors to the event can upcycle or donate their old clothing items and trade them in for new looks, including from the likes of former Love Island contestants, Molly Marsh and Adam Collard.
Gok Wan is one of the iconic celeb fashionistas who has donated some of his old clothes to the event (Cover Images)The research also found that the garments most associated with the North include Puffer jackets (24%) and parka jackets (20%), as well as leggings, all-in-one tracksuits, and Ugg boots (all 20%) – clearly demonstrating that northerners opt for comfort and versatility in their fashion choices.
TV fashion consultant and presenter, Gok Wan, who has donated some of his own wardrobe to the Foxy Laundrette, said: “I’m delighted that people are finally starting to recognise the real fashion capital of the UK.
“The North has delivered some of the most iconic looks of all time, and with the Foxy Laundrette, we’re bringing them to the wonderful people of Hull.
“This research said that over a third of you are waiting for your glow-up moment – so what are you waiting for? Enter in your tired, old clothes, and leave feeling fabulously Foxy-fied!”
As well as looking good, visitors to The Foxy Launderette can do good, as all items of clothing donated will support a local charity.
The Foxy Laundrette will be open this Friday and Saturday (September 29 and 30) in Hull, with free tickets available via Eventbrite.