18 August 2023 , 10:31
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Indiyah Polack won the hearts of the nation with her vivacious, headstrong and energetic personality on Love Island in 2022 - and in the process found love with Dami Hope. Now, after making history as fashion brand PrettyLittleThing's first-ever Marketplace Ambassador in September 2022, the reality TV star has launched her debut PLT collection - and the pieces are to die for.
Having worked with the brand's head of design, Chris Parnell, on bringing her vision to life, Indiyah's new range celebrates her unique, bold style with statement garments perfect for festivals that can take you from day to night. Expect edgy co-ords, corsets, cargo pants and mini dresses - all with grungy-chic detailing such as chunky buckles, lace ties and cut out features - in fabrics that range from denim to mesh.
The campaign for the new collection, which promises an injection of confidence in anyone who wears it, was shot in the desert and Indiyah looks electric modelling her designs against this beautiful backdrop. Speaking about this new project, the content creator and reality star said: "I have loved working with the PLT team on this collection. They really let me explore new ideas and incorporate my own style into these pieces.
Indiyah looks amazing in her new collection (Pretty Little Thing)
The Love Island star became the brand's first marketplace ambassador and now has launched her own collection (Pretty Little Thing)"It’s been a really long process and I’ve listened to what my fans have been asking for when it comes to festival dressing. This was always a natural progression following my Marketplace ambassadorship and I’m so excited to share this with everyone."
Having launched on Thursday, August 18, Indiyah informed her fans of her new line with an emotive post on social media alongside a series of promotional images from the shoot in which she explained how she has exceeded her younger self's dream. Her aim with this collection is to make her fans "feel absolutely SEXY" when they put it on.
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She wrote: "ITS HERE. Honestly can’t believe it’s finally here, my first very own designed collection!! Younger me honestly wouldn’t believe it
"It’s been so fun and such a journey creating this collection, when designing I wanted to make sure you guys feel absolutely SEXY when you put it on!! I truly hope you all love it and feel amazing wearing the pieces.
"A huge shoutout to everyone on the team that made it happen and a huger shoutout to my glam babies - shooting in the dessert to create this masterpiece!!! @prettylittlething I LOVE YOU ALL."
From stylish jumpsuits in earthy colours to big buckled bandeau tops (Pretty Little Thing)With sizes ranging from four to 30, the collection has something for everybody - and prices begin at just £12.
After sharing the news, Indiyah's friends and fans rushed to her (virtual) side to congratulate her.
Fellow Love Islander, Gemma Owen, wrote: "amazing," while Maya Jama added: "Love it" with a heart emoji.
One of her fans wrote: "I love to see it. You’ve been thriving since you left the villa last year and been booked busy and paid sis. So happy for you."
Indiyah isn't the first Islander to sign a deal with PrettyLittleThing and launch a collection with the brand - she joins fellow Love Island alumni Molly-Mae, who stepped down as the brand's creative director earlier this year but continues to be an ambassador. See her collection here.
And while Indiyah became PLT's marketplace ambassador, Tasha Ghouri, one of her peers, also made history as eBay's first ever Pre-Loved Ambassador last August and launched her first collection in September 2022. See eBay's pre-loved collection here.
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To see Indiyah's full range, visit the PrettyLittleThing website, here.