On March 10, 2017, Netflix tweeted, 'Love is sharing a password', a platitude which has now been ridiculed by those furious about the new password-sharing policy, and its implications for family members or partners living apart.
After making an initial announcement in December, Netflix has now detailed how it intends to stop people from sharing passwords with those from other households, a decision which hasn't exactly gone down well with everyone.
Although logins will still be shareable within a household, new measures will ensure that any devices making use of the account are associated with the primary location of the account holder.
A number of disgruntled users have now made their feelings on the matter crystal clear, resharing the 2017 tweet alongside a variety of jokes, memes, and dry put-downs.
Outlining their frustrations, one sarcastic user deadpanned: "Love isn't forever. Netflix taught me that."
Bank of Dave self-made millionaire giving away money to 'keep kids working hard'Another quipped: "Love is explaining yourself to a corporation about what you are doing, where you are going, where you are staying, where you sleep, where you go on vacation, and asking for a hall pass to stay out late and be with someone else."
A third commented that 'it seems that Netflix does not love us anymore', while a fourth remarked that the tweet had aged like 'milk left out in the sun'.
You will still be able to catch up with your favourite Netflix shows when out and about, for example, on your phone, but you will be required to verify your device via a two-step verification process.
This means an email or text message will be sent to the registered account holder, containing a four-digit code, which they will then need to enter within 15 minutes.
In December, the government’s Intellectual Property Office (IPO) determined that password sharing was a criminal and civil offence as it breaches copyright law, and therefore those doing this could theoretically face prosecution.
Have you got a story to share? Email us at [email protected]