04 July 2023 , 11:13
986
0
Taylor Swift fans are under strict rules at the checkout during the ticket sale of the UK and European leg of The Eras Tour.
Swifties will no doubt have registered for the various Ticketmaster dates and have their emails repeatedly on refresh as they await for their special pre-sale codes to drop.
The 33-year-old hitmaker announced a 2024 UK and European leg of her sell-out 'Eras Tour' which is currently touring North America, and millions of fans are expected to try and buy tickets from Monday, July 10.
Fans who bought Swift's Midnights album between August 29, 2022 and October 27, 2022 will be able to get tickets early from Monday for the UK dates which includes London's Wembley Arena, Edinburgh's BT Murrayfield Stadium, Dublin's Aviva Stadium, Liverpool's Anfield Stadium and the Principality Stadium in Cardiff, Wales.
Taylor Swift performs onstage on the first night of her "Eras Tour" at AT&T Stadium in Arlington, Texas (AFP via Getty Images)Demand is expected to be extremely high via Ticketmaster and AXS during the pre-sale and general sale of The Eras Tour.
'Renaissance' 2023 World Tour: Here’s how to get presale Beyoncé tickets today
Fans will receive an email on Wednesday, July 5 from Ticketmaster explaining the process of buying tickets with their unique link/code.
However, Ticketmaster has sent a warning to fans ahead of the pre-sale next week and general sale, which starts on July 18 for the UK shows.
Taylor Swift performs onstage during "Taylor Swift | The Eras Tour " at Paycor Stadium (Getty Images for TAS Rights Mana)
Belting it out at Paycor Stadium (Getty Images for TAS Rights Mana)A Ticketmaster spokesperson said: "Registrants who are selected to receive a code for Taylor Swift | The Eras Tour ticket on-sale will have the opportunity to access tickets for all announced shows in their selected city.
"It’s also important to note that Ticket Sale Registration does not guarantee access to the sale, or to tickets.
"We expect there will be more demand than there are tickets available, meaning only a limited number of fans will gain access to the sale. The system will then work on a first-come, first-served basis."
Taylor Swift on the opening night of The Eras Tour in Glendale (Getty Images for TAS Rights Mana)Fans not selected at first for registration will be placed on a waitlist and may receive an invitation to join the sale if further tickets become available.
Ticketmaster has also said that Swifties will only be able to buy a maximum of four tickets once through to checkout.
So those who want to go in a big group to see the live will be limited to buying just four - you may still be able to go in a large group but this all depends on what ticket options are available to other parties.
Ticketmaster say they have done this to ensure all fans revived a fair chance of getting Taylor Swift tickets, and they've also limited the amount to stop ticketing touts and bots from purchasing large quantities at once and selling them on.
Swift is expected to break records and gross more than $1 billion from her global tour, she is also the only living artist to have placed as many as 10 albums simultaneously on the US Billboard 200 chart, and it's not even the first time she's done it this year.
Beyoncé fans rage as hotels and rentals hike prices to £1,000 on tour dates
The Lavender Haze singer holds the record for the most simultaneous albums on the US Billboard 200 (living artist) with a total of 10, achieving this first on March 4, 2023 and then again on May 6.
Only three other artists in history have had at least 10 of their albums simultaneously on the US Billboard 200 chart – Whitney Houston in 2012 and Prince and David Bowie, both in 2016 – but these have all happened posthumously.