Kylie Jenner has been accused of copying Sofia Richie 's style during her visit to Paris, with some fans speculating that she is having a bit of a "rebrand" at the moment.
The reality TV star, 25, was spotted out in the 'fashion capital' in France over the weekend, where she showcased a few outfits that have attracted attention in recent days.
This included an outfit that she showcased on Instagram yesterday, which was met with praise, including from her sister Khloé Kardashian who said she looked "so chic".
It consisted of a white dress that featured a corseted bodice and a lengthy skirt, which she accompanied with a pair of white stilettos and some black sunglasses.
She modelled the ensemble in a series of photos, which prompted some people to suggest she's trying to "rebrand" and that she's been inspired by the style of Sofia, 24.
Inside Stormi Webster's birthday bash with giant rainbow slideOne person said: "Not her tryna be like Sofia with the clean girl aesthetic." Another said: "Copying [Sofia] these days, I see". Whilst a third said: "She was influenced by Sofia".
Another person suggested that it's part of a rebrand, with them teasing in a caption that Kylie is in her #sofiarichieera. A fifth person said: "Trying to have her Sofia Richie moment".
Similar sentiment was shared on Reddit, in relation to another outfit that she wore in Paris recently. The two-piece outfit included white blazer and a matching pleated skirt.
Sharing their thoughts in response, one person wrote on the platform recently: "[People] saw the impact Sofia Richie had with her elegance and now they're copying her".
Another person said: "I feel like she's tryna dress more like Sofia". Whilst another person wrote: "She's in her Sophia Richie era". A fourth said: "[It's] the Sofia Richie effect".
There however has been support towards Kylie, with one person having said on the platform: "Her looks lately have been so good! [...] Rolling my eyes at the Sofia comparisons".
"I like the looks from that past two days. I don't care if she's copying someone else's style, the beauty of fashion is you can get inspiration from others," another commented.
"Loving her outfits this weekend," said one person. Another said: "She's been killing it lately". Whilst one said: "Probably the best Kylie look I've ever seen. I hope she keeps this style!"
Others suggested that Sofia - who once dated Scott Disick, who shares three children with Kylie's sister Kourtney Kardashian - doesn't have a monopoly on that style.
"Sofia didn't invent the high opulence Chanel aesthetics, she just made it popular for this season with her wedding. [It's] been around for decades," commented another person.
Kylie Jenner shows off shrinking curves in thong bikini on solo beach tripAnother felt similarly, with them writing that Sofia - who recently married music executive Elliot Grainge - "didn't reinvent the wheel" with "preppy/old school/modest/etc" style.