10 February 2023 , 07:45
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Holly Willoughby was just a child when she knew she was going to be a big deal.
The This Morning host - who turns 42 today - was taken to see a psychic at the end of Brighton Pier by her mum, and said she was told something that would steer the course of her life.
"She said to me: 'You're going to be a household name.' Blah blah blah blah blah," Holly told Michael Macintyre on By The Light of the Moon.
"I think having that information when I was young... It gave me a little bit of an inner glow and a bit of confidence to go, 'Yeah I am.'
"It made me feel quite good about myself. Like I had a secret that great things were going to happen.
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Holly Willoughby and her sister Kelly went to see the psychic with their mum"Maybe it helped fulfil that a bit rather than the fact she was actually a psychic."
And great things certainly did happen for Holly, who has appeared in a slew of primetime shows and heads up her own lifestyle brand, Wylde Moon.
The daughter of an air stewardess and a double glazing salesman, she was first spotted by modelling scouts at Clothes Show Live and from 17 began modelling underwear and tights for brands including Pretty Polly.
Her TV career kicked off in 2000 when she starred in a CITV show featuring S Club 7, and she went on to present children's TV shows Xchange, X-perimental and CBBC at the Fame Academy.
Her big break came when she landed Ministry of Mayhem alongside Stephen Mulhern and in 2006 she won a BAFTA for her work.
Holly and Stephen Mulhern fronted Ministry of Mayhem back in 2005 (REX)But it was Holly's This Morning co-host Phillip Schofield who engineered her move away from kids' TV when she won a coveted slot presenting Dancing On Ice alongside him.
Stints on Surprise Surprise, Streetmate and Celebrity Juice followed, then in 2009 she replaced Fern Britton as Phil's co-presenter on This Morning.
That gig alone is believed to earn her £730,000 a year. In 2017 she received a £200,000 pay rise to bring her in line with Phil, and both are said to receive £200,000 for Dancing on Ice.
The mother-of-three reportedly earned £500,000 by stepping in for pal Ant McPartlin on I'm A Celebrity in 2018, and has also made millions through advertising deals and endorsements.
Holly was a rising star when she first joined This Morning in 2009 (ITV)She is a brand ambassador for Marks and Spencer and Garnier and in 2017 received a six-figure sum as a brand ambassador for Diet Coke.
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The star further topped up her bank balance by penning parenting books Truly Happy Baby, It Worked For Me, and Truly Scrumptious Baby.
In 2013, she became a children's author when she co-wrote eight children's novels with her sister, Kelly, called the School for Stars series, for a reported £50k per book.
Holly and her husband Dan Baldwin also run their own £3.4million production company, Roxy Media, while Holly's lifestyle venture, Wylde Moon is predicted to make millions, bringing her estimated net worth to an impressive £11.5million.
Holly is said to have earned £500,000 for I'm A Celeb (ITV)
She and husband Dan Baldwin own their own production company (Richard Young / Rex Features)Holly set up the company - which specialises in crystals and holistic therapies - after filming I'm A Celebrity in Australia without her children.
Not sure about what to do with her time alone, she started exploring alternative therapies and knew that when she got back to the UK, she 'didn't want to stop'.
"I really started to unlock pieces of myself," she writes on the brand's site.
Holly has now branched out into lifestyle and wellness (Wylde Moon)
Holly regularly talks crystals on her lifestyle site Wylde Moon"Now I have things like meditation and sound baths, that really work for me. It's all about finding what works for you, whether that's going for a run, talking to a friend, or drowning yourself in a bottle of wine. But you have to work out what you're masking and how you're processing stuff.
"You need to ask yourself where fear or doubt is coming from. If you're living by someone else's rules?
"There are so many ways in which we are controlled by social boundaries and I think that we could all do with being a bit more wild and seeing what our parameters and boundaries are on our own terms – not on anyone else's."