15 March 2024 , 12:00
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EA Sports will celebrate the 15th anniversary of Ultimate Team with the release of the Ultimate Birthday promo in EA FC 24. Here's the confirmed EA FC 24 Ultimate Birthday release time.
After a week without new, dedicated promo items in EA FC 24 Ultimate Team packs, Ultimate Birthday will be the next promo to be unveiled in Ultimate Team. The promo, formerly known as FUT Birthday in FIFA 23 and earlier EA Sports FIFA titles, has been given a new name for EA FC 24 following EA's split from FIFA. The promo has been revealed early with some incredible players included, while the first three EA FC 24 Ultimate Birthday players were revealed as part of the Season 5 Objective rewards.
The EA FC 24 Ultimate Birthday promo awards players with special items featuring either five-star skill moves or five-star weak foot. Unlike most promos, there weren't many player leaks ahead of the official release, but Ultimate Birthday leaks did reveal the card designs for Ultimate Birthday Icons and Evolutions.
So when does the EA FC 24 Ultimate Birthday Team 1 squad launch in Ultimate Team? Here's the confirmed release time of the new promo.
EA FC 24 Ultimate Birthday release time
The EA FC 24 Ultimate Birthday release time is confirmed as 6pm GMT / 1pm EST / 10am PST later today, Friday, March 15, with Team 1 of the promo set to replace the Campaign re-release squad in UT packs. There has been no confirmation of how long the promo will last, but there will be two squads, at least.
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With this in mind, we expect the Ultimate Birthday squad to remain in packs until 6pm GMT / 1pm EST / 10am PST on Friday, March 22, where it will then be replaced by a Team 2 squad that will remain in packs for a further seven days.
Team 1 of the Ultimate Birthday promo features a host of incredible Ultimate Birthday players, including Lionel Messi, Kevin De Bruyne, Karim Benzema, Heung-Min Son and Bukayo Saka. Ultimate Birthday Icons were confirmed via the Ultimate Birthday loading screen, but they aren't in Team 1. In FIFA 23, there was also a mini-release for both squads that saw two versions of the same player released – one with five-star weak foot, and one with five-star skill moves.
When the Ultimate Birthday squad is revealed at 6pm GMT / 1pm EST / 10am PST, expect to see some more players released as SBCs and Objectives, while based on leaks, we are set to receive an Ultimate Birthday-themed Evolution as well.