28 February 2024 , 16:01
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Kourtney Kardashian’s Lemme brand has been targeted by thieves after £3m ($4m) worth of products were stolen in a heist.
The 44-year-old launched her wellness supplement Lemme in September 2022, with products including Lemme Chill and Lemme Focus being hugely popular with her fans. However, her successful health brand was targeted by a group of thieves last week Southern California's San Fernando Valley, and millions of pounds worth of Lemme merchandise was stolen in the raid.
According to TMZ, the robbery occurred at a logistics facility used for storing and shipping Kourtney’s Lemme products, and the gang made off with products under the Lemme Burn label. Those involved in the robbery hacked into the security system of the storage facility and gained access with fake credentials and identification, according to the outlet. They drove away from the crime scene without any cause for concern, with company officials later realising what had happened and calling police.
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Lemme Burn gummies were stolen in the raid (Kourtney Kardashian/Instagram)
She launched the wellness brand in 2022 (Kourtney Kardashian/Instagram)A note was sent digitally by the gang asking for a ransom in exchange for the stolen goods, and police are investigating the robbery as grand theft, the source told TMZ. A spokesperson for Lemme said they had been "working closely with law enforcement agencies to investigate the theft", and employees were working to "keep business running smoothly." They added: "We are implementing contingency plans to minimize any impact to our customers and retail partners."
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Kourtney launched the all-natural edible supplements in September 2022 after working on the brand for more than five years. She worked with a doctor to test out the gummies, and eradicated all processed ingredients from the supplements to make them as clean as possible. "Some things test well but most of the time things didn't test well on me. I found it so interesting when he would say, 'Oh, it's because they're using corn or corn syrup or it's genetically modified,'" the mother-of-four told WSJ last year.
Kourtney regularly promotes her gummies on social media (Kourtney Kardashian/Instagram)
Lemme Burn is one of the most popular from her edible supplement range (Kourtney Kardashian/Instagram)While Lemme Burn is one of her most popular products, as it contains ingredients that claim to regulate metabolism and fight belly fat, Kourtney’s favourite gummy is the Lemme Matcha. “It has B12, [so] it's not like jittery caffeine energy. The B12 and the coenzyme Q10 give you that sustained energy. I feel really passionate about the ingredients and the combinations,” she told People.