13 January 2023 , 09:48
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McDonald's has finally revealed why it changed its logo a few days ago, and posted a cryptic Instagram post featuring the start of a song – and it turns out it's not a permanent design swap.
The fast food chain can now reveal it's launching a brand-new campaign called Raise Your Arches – and to celebrate Maccies has shared some 'eyebrow-raising' tasty deals and discounts.
The TV advert, which features Yello's Oh Yeah soundtrack, features a 'secret code' for when you fancy a McDonald's, without having to say a word.
To help you beat the January Blues, McDonald's is providing customers with a series of tasty deals every day from January 16 to 27, and they will all be available exclusively on the fast food chain's app.
The McDonald's TV campaign features 'raised arches' (McDonald's)The first offer, on Blue Monday itself (January 16), Maccie's customers will be able to get a core item, such as Big Mac or Quarter Pounder, for only £1.49.
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Below are the other offers burger fans can look forward to in the first week:
- Monday January 16 – £1.49 for a Core Item
- Tuesday January 17– 15% off with £10 minimum spend
- Wednesday January 18 – Spend £15, save £5
- Thursday January 19 – £1.99 for a Core Item
- Friday January 20 – 10% off with £10 minimum spend
- Saturday January 21 - £1.99 for a Core Item
- Sunday January 22 - £1.99 for a Core Item
Below are all the items that are counted as "Core menu items" in this promotion:
- Big Mac
- McPlant
- Quarter Pounder with cheese
- Filet-O-Fish
- Vegetable Deluxe
- McChicken Sandwich
- 6-Piece Chicken McNuggets
- Veggie Dippers
- Garlic Mayo Chicken Wrap (Grilled or Crispy)
- Sweet Chilli Chicken Wrap (Grilled or Crispy)
- BBQ & Bacon Chicken Wrap (Grilled or Crispy)
- Spicy Veggie Wrap
There's a 'secret sign' for when you want a McDonald's (McDonald's)Michelle Graham-Clare, Senior Vice President, Chief Marketing Officer at McDonald's UK & Ireland, said: "In a challenging time, our Raise Your Arches invitation to McDonald's provides the nation with a small but much-needed moment to let go and feel good. We hope the campaign raises arches and smiles across the country and I can't wait to see everyone get involved."
McDonald's also recently launched several new menu items as part of a shake-up to start off the new year, including a new wrap called the Spicy Sriracha Chicken One, Aero McFlurries, and Cheesy Garlic Bites.
In the deal, you can get a Big Mac for £1.49 (Getty Images)The new items landed in restaurants on January 4, but the fast food chain's additions were met with some controversy, as it also signalled the removal of December's festive menu items - including the fan-favourite potato waffles.
The waffles were added to the menu as a hash brown alternative for those who love a Maccies breakfast but were ditched earlier this month in order to make way for the new menu items, which are available until February 14.
In addition to the new Big Flavour Wrap, those taking part in Veganuary will be able to get their hands on a bigger and better version of the eatery's vegan burger, the McPlant, this month - as it also announced the launch of the Double McPlant.