The Apple Watch Series 9 is the newest device in the brand's fleet of smartwatch lines, so it's no surprise to see interest swirling around the piece of wearable tech this Black Friday. As retailers ramp down on their sales there are other alternatives to take a look at if you want to pay the cheapest price, as Fitbit, Garmin and Pixel Watch prove.
In line with Apple's voucher take on the Black Friday shopping sprees, those who head to the online store will get a £40 voucher if they buy the newest Series 9 watch, but it's only valid on your next purchase. Considering the tech starts at £399 it's still a hefty price to pay when you don't actually get any money off the initial price.
John Lewis is one retailer offering a small £20 discount on the Series 9 models, and unlike Apple, this is off the whole price as it drops from £399 for the standard Watch 9 to £379, although we wouldn't urge shoppers to rush to the checkout on this one. It's safe to say the Apple Watch isn't at the forefront of retailer's deals so far this Black Friday but to avoid overspending there are a handful of other wearable tech brands in the discounted aisles - or online pages we should say.
Best smartwatch deals this Black Friday:
Get the Samsung Galaxy Watch6 for £139 if you trade in, or £239 without
This is where the Google Pixel Watch, Fitbit, Garmin and GalaxyWatch come in, all rival models of wearable tech heavily discounted in the current November sales. And we've rounded up the best savings below.
The newest version of Fitbit's Versa models should be on your list this Black Friday. At a much cheaper £144 in Amazon's sale it's more than half the price of the Apple Watch 9. We have to point out that this is a year older than the current newest Apple Watch 9 model and maybe more in line with the predecessor Apple Watch 8, but it has a great reputation for fitness tracking.
Unlike other slim Fitbit models, like the Luxe or Inspire 2, the Versa range has a very distinct square face look similar to the design of Apple's Watch ranges. For half the price Fitbit Versa 4 users will be able to access a built-in GPS, track through more than 40 different exercise modes and get access to a six-month Fitbit Premium membership.
Another find on Amazon's sales is £150 off the Google Pixel Watch, as it's discounted from £339 to £189, one of the biggest price drops in our pick of alternative Apple Watch Series 9 options. It's worth noting that this reduced price is only for select colourways of the model; the Champagne Gold with Hazel Strap and the Silver with Chalk Strap.
Unlike our Fitbit choice, this isn't the newest Pixel Watch to have been launched by Google, as the Pixel Watch 2 was unveiled earlier this year alongside the brand-new Google Pixel 8 and 8Pro phones. If you'd prefer a more updated model then you can add it to a monthly plan at O2.
A pick for rugged adventurers or as the name suggests, runners. This Garmin pick may be lacking the stylish design looks but its one of the best running tracking devices out there. And Currys have now dropped the price to less than £100, the discount may only be £30 but it's the cheapest watch on our list today.
Samsung and Apple continue to battle it out this sale season as this Galaxy Watch 6 is considered to be the biggest Apple Watch Series 9 competitor when it comes to performance, and you can pick it up for at least £160 cheaper than Apple.
Banksy's artwork has been removed in cities all over the world - see which onesThat's because Samsung has knocked the price down from £289 to £239 (compared to the Watch Series 9 £399 price) but it doesn't stop there. Samsung will also give old smartwatch owner an extra £100 off the price if they hand in their older model, so if this is you, the Galaxy Watch 6 could be yours for £139.