20 October 2023 , 08:00
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New research reveals over half of parents (51%) will buy fewer Christmas presents, over a third (37%) will cut down on Halloween invites and 36% will avoid Bonfire Night all together due to mounting costs.
The study shows October as the month parents start to feel the festive pinch, so this half term, Iceland is giving shoppers FREE family favourites thanks to its Famous Holiday Freebie offer.
Including their easy tea product range with brands like Birds Eye Chicken Dippers and McCain Potato Smiles, the deal is available to shoppers who spend over £20 in-store and swipe their Bonus card. And is available from Friday October 20 to Thursday October 26.
Iceland sales data shows that customer demand for its easy tea range spikes over the school holiday periods, with products such as fish fingers and chicken dippers seeing an over 20% increase in sales around Mid-February (previous half term) and throughout July and August (Summer term). To give back to shoppers seeking to spend mealtimes together as a family, the value supermarkets is giving away FREE products to ease teatime costs as the festive season beckons.
New research from the value supermarket reveals 51% of parents surveyed admit they’ll buy fewer Christmas presents compared to last year due to cost. To find ways to save amongst cost of living pressures, parents will also reduce family activities this Autumn and Winter, as parents admit they will cut down their kids Halloween party invites (37%), over a third (39%) will spend less on Halloween parties, and opt out of Bonfire Night completely (36%).
Additionally, over a third (39%) of the parents surveyed also find the mornings and evenings getting darker and pressure to buy takeaways whilst saving for upcoming seasonable events hard. One in five (20%) agree spending more on electricity to heat the home and keep kids entertained is a challenge too.
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Richard Walker, Executive Chairman of Iceland Foods, said: “While half-term is an exciting time for families when kids get a well-deserved break from school, we know it can also put additional pressure onto household budgets. That’s especially true in October, with Christmas wish lists now firmly on the horizon. Through our half-term offers, we’re committed to reducing the tough choices parents have to make at this time of year with our free teatime essential offers, Day out with the Kids Pass and other value deals.”
Iceland’s half term initiatives:
FREE easy tea food with Famous Holiday Freebie offer
Launching in-store at Iceland and The Food Warehouse on Friday 20 October, customers can choose a FREE item a selection of Iceland’s easy tea products to help feed the family during the October half term.
Shoppers can redeem the offer simply by swiping their Bonus Card when they spend £20 or more. Tea-time foods include:
Birdseye Chicken Dippers (12pk, £2.50 – OR FREE)
Birdseye Crispy Battered Fish Fingers (8pk, £2.00 – OR FREE)
Goodfella’s Stonebaked Thin Margherita Pizza (345g, £3.00 – OR FREE)
Goodfellas Stonebaked Thin Pepperoni Pizz (332g, £3.00 – OR FREE)
McCain Potato Smiles (454g, £2.00 – OR FREE)
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McCain Lightly Spiced Wedges (650g, £2.75 – OR FREE)