Adam Collard has celebrated his relationship with Laura Woods with the ultimate declaration of love - a new tattoo.
The Love Island star received the inking at a special event in collaboration with Tinder on Wednesday evening, joining the likes of Geordie Shore's Nathan Henry and MIC’s Inga Valentiner.
Adam, who appeared on both the fourth and eighth series of the ITV reality show, confirmed his romance with Laura Woods earlier this week with a series of loved up photos.
The 27-year-old fitness coach sent his followers wild after positing a snap of the pair in bed on his Instagram Story with the cheeky caption: “Alright x”. The pair could be seen locking hands, with Laura kissing Adam on the cheek.
The reality star has now sealed the deal by getting a very romantic inking, which reads 'adore u', across his neck in what appears to be a nod to his new beau. Adam showed no hint of pain as he underwent the procedure which was administered by tattoo artist of Sixty Ink, Claudio Traina.
Corrie's Sue Cleaver says I'm A Celebrity stint helped her to push boundariesIt comes more than three years after he had the initials of his ex, Zara McDermott, removed from his wrist and the word 'NIN' inked instead. He initially had the tribute made just weeks after meeting the Strictly Come Dancing star in the Love Island villa. He also got another massive tattoo in November 2022 after breaking up with Paige Thorne
After dating eight women in five years Adam is said to be 'smitten' with sports presenter Laura. Laura, who has worked on the likes of Sky Sports and TalkSport has largely been private about her love life in the past but has now shared the first glimpses of her life with Adam.
"They're absolutely smitten with one another," a source told the Sun. "Adam couldn't help but post a picture of Laura on his social media. Now he's being bombarded with messages about how well he's done to pull her. She's his dream girl - and I'm sure many others would say the same."
The 36-year-old TV presenter, who is a supporter of Arsenal and hails from Dagenham, has previously dated rugby star Alex Corbisiero.
Speaking about their split, Laura said: "“It was my decision — it was the right one and I’ve never regretted it."
Adam's most recent romance with fellow Celebs Go Dating star Lottie Moss ended in tears earlier this year. Lottie dumped Adam after he kissed another girl the day after their date. Lottie was left fuming over his antics and viewers watched in shock as she branded him a 'f*ck boy".
Adam famously coupled up with Rosie Williams and Kendall Rae Knight while he was on Love Island in 2018, before starting a relationship with Zara McDermott that continued outside the villa.
He then entered into brief relationships with influencers Sarah Godfrey and then Demi Sims. After returning to Love Island in 2022, Adam coupled up with Welsh paramedic Paige Thorne. The romance ended amid accusations Adam had cheated.