28 February 2023 , 15:58
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Kylie Jenner has lost almost a million fans on Instagram after being accused of 'mocking' Selena Gomez during the pair's 'eyebrows feud'.
The Only Murders In The Building star had posted a TikTok video, joking she had "accidentally laminated [her] brows too much".
Showing off her a new look using a social media filter with makeup inspired by Bella Hadid, Selena captioned the video saying she wished she looked "as pretty" as the supermodel.
She said: "My name… my name is Bella Hadid" then in a follow-up video added: "Instead, this is me. I laminated my brows too much."
Just three hours after Selena's video, Kylie took to her Instagram Story with a snap of her and pal Hailey Bieber – showing a close-up of their eyebrows.
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Selena is now the most-followed woman on Instagram (Getty Images)
Kylie has lost nearly one million fans (Getty Images for Baby2Baby)Kylie also posted a selfie of herself and wrote "this was an accident?", adding to the speculation.
Fans are now convinced that the pair were 'mocking' Selena, and as a result, the make-up mogul's online following is rapidly declining – despite her denial.
Her fans started to jump ship last Wednesday, with a drop of more than 124,000 followers – according to data from Social Blade. She lost a further 38,000 the next day.
As of Friday, February 24, Kylie had lost around 50,000 followers – and at the time of publication, she has lost a total over 750,000 – losing out on her 'most followed account' badge.
Selena has since announced a social media break (AFP via Getty Images)Selena is now the most-followed woman with 389million fans, Kylie now has 379million.
Multiple TikToks since popped up analysing Selena and Kylie's interaction.
Kylie has since commented: "This is reaching. No shade towards Selena ever and I didn’t see her eyebrow posts. You guys are making something out of nothing. This is silly."
Selena agreed and added: "It's all unnecessary. I'm a fan of Kylie's."
Kylie had claimed her post was an accident, something fans are not having. "The billionaire marketer doesn’t accidentally post anything. Be for really real," one said.
Kylie claimed her post with Hailey was accidental (Getty Images)Meanwhile, another wrote: "A secure woman would NEVER put another woman down."
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After overtaking Kylie as the most-followed woman on Instagram, Selena has since announced that she was taking a break from social media.
"I’m going to be taking a second from social media, because this is a little silly," she explained. "I’m 30 and am too old for this."
She added: "But I love you so much and I’ll see you guys sooner than later. I’m just gonna take a break from everything."