Baby care brand Pampers donates over a million tiny nappies to premature babies

02 July 2023 , 08:00

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Pampers has donated over a million tiny nappies to premature babies in the UK (Image: Pampers)

Pampers has donated more than a million tiny nappies to premature babies.

The baby care brand created its “Preemies” product in 2017, after researchers realised most newborn nappies swamp premature tots.

They are three sizes smaller than regular newborn nappies, and are suitable for babies weighing less than 1.8lb (800g).

Since its launch six years ago, the #PampersforPreemies campaign has now donated a million free nappies to neonatal units across the UK.

The brand’s support of premature babies began in the late 1990’s, when a researcher learned that existing nappies were just too big for the smallest babies.

Baby boy has spent his life in hospital as doctors are 'scared' to discharge him

Standard size newborn nappies were having to be cut and folded to size – or worse still, babies were simply covered by cotton wool.

The #PampersforPreemies campaign launched in 2017, after it emerged regular newborn nappies were much too big for premature infants (Pampers)

The preemie nappies have been specially designed to meet the needs of premature babies.

They aid the healthy development of baby’s hips and legs, and are also designed to be extra gentle on premature babies’ delicate skin as they continue to develop.

Since 2017, Pampers has partnered with baby charity Bliss as part of the annual Pampers for Preemies campaign, supporting through monetary donations and increasing awareness of the vital work they do to support all those affected by prematurity.

Peter Bradley, director of services at Bliss, said: “We have been working with Pampers for six years, helping to ensure that all babies born premature or sick have their parents actively involved in their care.

“We know having a baby needing specialist care is often an overwhelming experience, but evidence shows that when parents and families are more involved in activities like nappy-changing, their baby can benefit from improved outcomes, such as a shorter stay in hospital.

“We are so delighted that such an incredible milestone of a million nappies donated has been reached.”

Andrew Young