17 February 2023 , 12:27
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Fans of the iconic soft drink brand Lilt have been left outraged by news that it's going to be scrapped after 50 years, and will be rebranded to Fanta pineapple and grapefruit.
The rebrand has caused a surge devastated fans rushing to buy cans and bottles of the original branding before they are swapped out completely.
Many expressed their unhappiness on social media, with one person on Twitter saying: "RIP Lilt. I for one won't be purchasing Fanta whatever it's called". Meanwhile, another person simply called the rebrand by Coca-Cola a "travesty".
One soft drink fan has taken advantage of the situation and has listed a "very rare" 500ml bottle of Lilt on eBay for a whopping £100.
The ad is asking for £100 for the original bottle of Lilt (eBay)There are eight bottles available, and those who are tempted to buy it can currently get free shipping.
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The seller is describing it as a "brand-new, unused, unopened and undamaged" bottle of Lilt, adding that it's "very rare".
The description continues: "The last bottles before it disappears forever get your last tase of that lovely Lilt before it becomes a distant memory of the past.
Lilt is being rebranded to Fanta pineapple and grapefruit (Alamy Stock Photo)"A delightful and refreshing taste brought to you by the Lilt man for over 50 years , the pineapple and grapefruit combination to give you that vibrancy and hint of Caribbean flavours.
"Absolute travesty this will be a Fanta line now never forget LILT and enjoy it one last time before it becomes history.
"Just like opal fruits and marathon bars, they change these iconic items. You will receive 1 x 500ml of Lilt as seen."
Coca Cola has confirmed that this is a rebrand only, and they will not be changing the recipe.
VP of commercial development Martin Attock, explained that the main priority of the announcement was to "reassure Lilt's loyal fanbase that absolutely nothing has changed when it comes to the iconic taste of the drink they know and love".
He said: "It's still bursting with tangy tropical flavours. It's just got itself a new name."
What do you think of the Lilt rebrand? Let us know in the comment section below.