10 February 2023 , 13:38
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SHEIN X has returned with a new online competition supported by the Graduate Fashion Foundation and in association with media partner Hello! Fashion.
Aimed at supporting emerging fashion design talent, the competition is open to all budding designers from Europe, with the chance to win an incredible prize: €10,000 to set up their label, the opportunity to sign with SHEIN to showcase their creative concept globally on the SHEIN website plus an exclusive invitation to showcase their designs at the SHEIN X Fashion Show in Paris, June 2023.
SHEIN is a global e-retailer of fashion, beauty and lifestyle products. Over the last two years, it has invested more than $55m into its flagship incubator program, SHEIN X, to empower nearly 3,000 aspiring designers and artists from more than 20 countries, supporting them in their journey to launch their own fashion collections to global audiences.
Applicants must submit their entry online before Sunday, February 19, 2023, at 11:59pm - so be quick, as this is your last chance to get involved.
The expert judges
The expert judging panel consists of well-respected industry insiders and designers, all ready to impart their expertise, knowledge and guidance to help the designer’s development and provide the building blocks to set their journeys in motion.
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The exciting panel is made up of Adrien Roberts, the international director of education at Accademia Costume & Moda, chair of GFWi and international trustee of Graduate Fashion Foundation; Irish womenswear designer Colin Horgan, whose designs have been worn by some of the most celebrated women in the world such as Dua Lipa and Lady Gaga; and French haute-couture designer Julien Fournié, who worked under the late Jean-Paul Gaultier at Celine and also designed tour looks for Madonna.
Enter before the deadline on February 19 (Getty Images)How to enter
To enter, designers are invited to submit three full-look designs which will be judged by the panel and narrowed down to a shortlist of 20 entrants, who will then be put to a public vote via the SHEIN website to decide upon the final 10. These 10 designers will go through to the next round, where the expert judges will decide the winner.
Aligning with the two-year anniversary of the SHEIN X programme, the competition is running on SHEIN’s European website from January to March 2023 and will come to a close with the winner and runners-up unveiling their designs at a celebratory showcase in June.
To learn more about this year’s competition, visit shein.co.uk. To learn more about the SHEIN X incubator program, visit discoversheinx.com
T&Cs: Entrants must be aged 18 and over and must be a resident of the European member states or the UK. Entrants cannot be anyone connected professionally to the competition, or be an employee or family member of an employee of the SHEIN group of companies. Entrants cannot have previously participated in any similar design competitions operated by, or engaged in design-related work with, any of the SHEIN group of companies.
Full terms and conditions of the competition can be found on SHEIN X's website here, along with its privacy policy here.