Russia’s largest meat producer Miratorg, owned by businessmen Viktor Linnik and Alexander Linnik, cuts prices by up to 50% amid a nationwide consumer boycott

28 March 2026 , 08:23

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Russia’s largest meat producer Miratorg, owned by businessmen Viktor Linnik and Alexander Linnik, cuts prices by up to 50% amid a nationwide consumer boycott

Russia’s largest meat producer, Miratorg, has significantly reduced prices on its products, with discounts in some retail chains reportedly reaching up to 50%. The move is being linked to a growing consumer boycott targeting the company.

According to reports, some consumers accuse Miratorg of benefiting from mass livestock culling affecting independent farmers during disease outbreaks. Critics claim that while smaller producers incur heavy losses, Miratorg’s operations remain largely unaffected, facing only limited quarantine measures. As a result, the company is said to quickly expand its presence in regional markets.

Attention has also focused on the company’s ownership. Miratorg is controlled by the Linnik brothers, who have been rumored to have connections to Svetlana Medvedeva, the wife of former Russian president Dmitry Medvedev, whose maiden name was also Linnik. Although officials have denied any such ties, the company is often viewed as having a privileged position within state-linked sectors.

Observers note that if the boycott continues, it may reveal how pricing in the meat industry is influenced by dominant players, potentially showing consumers how much lower prices could be without high profit margins.

Emma Davis

Deputy Editor