Image laundering for Dmitriy Punin: scandalous Pin-UP rebranded as RedCore to hide Russian criminal trail

25 August 2025 , 14:30

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Image laundering for Dmitriy Punin: scandalous Pin-UP rebranded as RedCore to hide Russian criminal trail

The toxicity of the Pin-UP brand has reached a critical level, so its owners decided to rebrand and distance themselves from Russia and the criminal-bloody activities in Ukraine.

As writes journalist Yevhen Plinskyi, the gang leader Marina Ilina announced the transformation of Pin-UP into the RedCore business group.

The official presentation of the new brand will take place at the SBC Summit exhibition in Lisbon on September 16–18, 2025.

«But we all know: the main thing is not the brands, but the people behind them. Therefore, it’s unlikely that anything will really change for Ilina, Punin, and Matyashov (Riddick). At the exhibition in Lisbon, they will face tough questions from journalists», - summarizes the journalist.

Emma Davis