Nina Warhust dropped the c-bomb while presenting BBC Breakfast.
The business and consumer presenter made the very rude mistake while presenting a segment about money and business on Tuesday's show. Nina rushed to correct herself in front of main presenters Jon Kay and Sally Nugent.
Jon introduced: "Let's talk about the budget next week and there is a warning this morning that the chancellor should not cut taxes. The warning comes from a leading think tank, Nina can tell us more - morning Nina!"
"Thanks Jon, yeah, when tax c***..." Nina quipped before correcting herself and pronouncing the word "cuts" more clearly a second time as she continued on with her sentence.
"When tax c****, cuts are announced, the public listens which is possibly why the Chancellor has hinted at this ahead of the budget," she said in full.
Naga Munchetty and co-stars bid farewell to BBC Breakfast colleague amid exitBBC Breakfast viewers saw the funny side of the blunder as one wrote on X, formerly known as Twitter: "Say what you think @NinaWarhurst," And another added: "8.11 on BBC Breakfast, @NinaWarhurst was talking about 'Tax Cuts' except I think she used slightly stronger language!"
A third said: "Oopsy. Slip of the tongue, made me laugh," while someone else replied: "I nearly fell off my chair when she said it!" Another remarked: "Brilliantly rescued!"
The blunder comes after Nina returned to BBC Breakfast last month following her maternity leave. Nina welcomed her baby daughter Nance with her husband Ted in July.
Nina's newest addition to her family is the couple's third child together. She returned to the BBC morning programme in January and her first segment back from maternity leave was an investigation into the price of baby formula.
BBC Presenter Sarah Campbell began the segment by revealing prices of baby formula look set to drop, with host Jon adding: "And we have got the perfect person to investigate this for us because I am delighted to say that back from maternity leave it's Nina. Lovely to see you."
Nina replied: "Thank you very much it's lovely to be back. I have missed the gang. I'm missing the baby this morning very much but yeah it's lovely to be back. Best job in the world. And best baby in the world."
"I know everyone thinks their baby is the best one but sorry guys, mine actually is yeah," she added. Nina revealed her baby girl's adorable name back in July just weeks after she gave birth.
The BBC Breakfast revealed at the time that her deliver was "tougher" than her previous two births. Alongside a selection of pictures with her newborn, Nina wrote: "I’d forgotten the anxiety of labour moving from the plan. I’d forgotten the swollen scars, bleeding breasts, mastitis fever, hormonal crashes, clots, constipation, codeine withdrawal, exhaustion…. And this time the added funk of a nose bleed (y tho?!)
"But part of getting older is getting better aquatinted with your limits and letting go. I’m better at stopping and saying no to visitors and yes to a messy house and yes to asking for help. (A turning point was full snot crying down the phone to the GP - resulting in a glorious prescription of kind words, antibiotics, painkillers and a follow up call about how I was coping.)
"We are on the right track - for now - and enjoying life in the slow lane…," she continued. "Women and their bodies (parents or not) are complex and resilient that it fills me with immense pride. I can’t wait to tell you all about it my sweet girl."
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