21 February 2024 , 14:24
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Beyonce made sure to include a secret message about her "sacred" loved ones in her recent magazine cover shoot, according to a body language expert.
The Halo hitmaker graces next month's cover of ESSENCE as she launches her new hair care brand Cécred, inspired by her mother Tina Knowles. In one the the outlet's snaps, Bee poses alongside her mum and her daughters Blue Ivy and Rumi Carter.
It's this particular picture that behavioural professional Judi James tells The Mirror hides a deeper meaning than you might expect. Exclusively analysing the images, she explained that Beyonce's poses are "dramatic and expensive-looking".
READ MORE: Beyonce stuns in rare snap with mum Tina Knowles and kids Blue Ivy and Rumi Carter
Beyonce poses with her mum and two daughters (Andre D. Wagner/ESSENCE)"Everything about Beyonce's poses here seem intended to set her above mere mortals or other A-list stars. Her photos are composed more like works of art than promo pics, with the kind of rippling, Art Deco look of Erte or Lalique," Judi explained.
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" Beyonce integrates a family narrative in her copy here though, which means she shares some of her photos with her mother and her children. The pose with Bey and her mother on either side of a table with a long rope of hair hanging between them, binding them, makes it look as though the hair is symbolic of the umbilical cord here."
Responding to the magazine's interview, Judi added: "All Bey's memories in this dialogue are hair-based so she seems to be keen to make the strongest links possible between memories of her mother's salon and family continuity and resilience and strength. There is another reference to this when we are shown a line of females that includes her mother, herself and her children with each doing the hair of the next one in line."
She continues: "This is more than just a swift, light reference to helping each other out with a spot of plaiting and highlights. With the rather retro-looking sofa and the way Beyoncé’s mother sits highest in the line with her chin raised in a look of confidence and authority, Beyonce seems to be showing us a stylised version of the intimacy and hierarchy of family life." Sat on a sofa, Beyonce appears adjusting her eldest daughter Blue Ivy's hair, while she is sorting Rumi's. Arranging Bee's signature style is her mother Tina who is, according to the songstress, the main inspiration behind her latest launch.
The mag is on newsstands at the end of February (Andre D. Wagner/ESSENCE)Fans have flocked to X, formally Twitter, after seeing the family together. "Very powerful picture…..The definition of WISDOM at its best," one penned on the social media site. Another added: "The Beyoncé Essence shoot is so goregous."
While someone else said: "Still not over Beyoncé’s shoot for Essence…" A fourth replied: "Beautiful the family. That's Creative idea the Photo shoot with the family." Another added: "That sounds like a powerful and influential family photoshoot."
ESSENCE Magazine has unveiled two covers for their 2024 March/April issue featuring the icon and mogul, Beyoncé Knowles-Carter. The full cover story is now live on ESSENCE.com. ESSENCE Magazine’s 2024 March/April Beauty Issue hits newsstands on February 27th and is centered on the importance of Black hair and its legacy. ESSENCE Magazine’s March/April Beauty Issue also has an exclusive subscribers cover that can be purchased via ESSENCE.com for $12 per year or $18 for two issues.