21 February 2024 , 12:12
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Luke Littler has penned a multi-year deal with Target Darts as his stock continues to rise.
The teenager has taken his sport by storm and is already among its biggest names following a breakout display at the World Darts Championship, where he made the final. Littler capture the nation's attention and away from the oche has now signed his first professional deal with the organisation he originally joined as a 12-year-old.
Target’s impressive stable already includes some of the sports leading names such as former world champion Rob Cross, Nathan Aspinall, Stephen Bunting and Raymond van Barneveld.
Target have now launched a range of new “The Nuke” products which include a playing shirt, as worn by Littler on stage at Ally Pally. A 22-piece entry-level darts set particularly tailored to new players and a wallet to house the darts in.
Littler graduated from the Target Darts Elite1 program, which has aided him in his ambitions to claim honours. Already the 17-year-old has claimed the Bahrain Masters, seeing off Michael van Gerwen in the final.
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Luke Littler said: “It’s a really special moment to be signing a long-term deal with Target Darts. They have supported me through the Elite1 program since I was 12, and I look forward to continuing this great relationship into the future.
"With Target I have access to the best gear in darts, such as the K-Flex flights I’ve used since I got them in my goody bag at the Target launch! The support and attention to detail Target provide has been massive in helping to evolve my game.
The teenager's shirt is now available to buy through Target (PA)“I’m delighted that together we are launching the new range of The Nuke products offering something for players of all abilities. The last few months have been a whirlwind, but one of the best things has been hearing how many new people are taking up darts and I really hope these products will help inspire the next generation of players.”
Target Darts Chairman Garry Plummer added: “We believe that the best players in the world deserve the best darts in the world and we are honoured that Luke has put his trust in us and committed to a multi-year deal with Target. We pride ourselves on our ability to find and nurture the very best young talent.
"Luke is now a shining example to all the players in our Elite1 program, and young people in general, of what can be achieved with hard work and the right team by your side. We are excited to continue our great partnership and to help Luke bring home many more titles in the years to come.”