10 February 2024 , 12:00
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The Traitors star Mollie Pearce is poised to land a lucrative deal with an extensions brand - rivalling Love Islander Molly-Mae Hague's collaboration with Beauty Works.
It comes as the disability model’s waist-length locks have sparked a surge in the demand for hair extensions since she shot to fame on the show last month. Experts at London’s top salons said the glamorous 22-year-old is the number one request at the moment with customers desperate to replicate her natural-looking waves.
A source told Mirror Online: “Mollie is proving to be the breakout star from this series and could make six-figures from a deal with an extensions brand.
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The Traitors' Mollie Pearce's waist-length locks have sparked a surge in the demand for hair extensions (mollie_pearcee/Instagram)“Market research has shown she has huge influence in the hair industry, but it’s not just her beauty young people are interested in - it’s her powerful message of raising awareness for both the disabled and stoma community. She is exactly the type of person influencer brands want to give a platform to.”
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Mollie is already in talks with clothing brand Pretty Little Thing, proving her influence should generate more than the £95k winnings she painfully missed out on to traitor Harry Clark, 23, after the army engineer convinced her he was a faithful.
Mollie lost out on the £95k prize winnings to Traitor Harry Clark (PA)She has since been trolled, with some labelling her “the most stupid player in the show's history”. But Mollie is set to have the last laugh with huge earning potential.
Molly-Mae’s Beauty Works deal is worth £1.6million.
Olia Cutz, the founder of The Extentionist salon based in Clapham in South London, uses ultra bond hair extensions - which are so tiny and invisible you cannot see them - for clients to look just like The Traitors star. She gave Sunday Mirror journalist Nicola Fahey a Mollie Pearce transformation.
Sunday Mirror journalist Nicola Fahey underwent Mollie Pearce's hair transformationThe lightweight bonds are applied meticulously, strand by strand, using a bespoke micro extension fusion machine specifically designed for the application of the tiny unnoticeable bonds. Olia said: “Mollie Pearce’s hair looks super-natural. Many viewers will be wondering if she even has extensions. To get the look we have used ultra bond human hair extensions which allow the hair to be styled up or down without seeing them.
Nicola had a short blonde bob before
Nicola shows off her Mollie-inspired waist length locks after“The individual strands are custom made and we have mixed three different shades to create the perfect blend. Then we added layers and soft curls for Mollie’s trademark beachy look. Use thermal protection spray in order to protect the hair extensions from being damaged."
Nicola concluded: "It's the first time I've tried extensions and I am amazed by how natural they not only look but feel - I can barely notice them. I loved Mollie's hair on the show - it might have took over three hours to achieve her look but I am thrilled with my transformation. I'm an extensions faithful now!"