Beauty fans are rushing to make-up merchant Cult Beauty to take full advantage of its massive February sale that sees brands like Charlotte Tilbury and MILK reduced by up to 50%.
From foundations and concealers to perfume, money-savvy shoppers are flocking to the site to snap up their favourite brands for less, making their shopping trips much easier on the purse strings. It's also the perfect chance to stock up on Valentine's Day gifts on a budget.
Included in Cult Beauty's sale is eco-conscious MILK Make-up, a brand beloved by the likes of Hailey Bieber, whose products have an average price of £20 to £40. For example, it's Flex Foun dation Stick, usually £34.11, has had its price dropped to £14.50, saving shoppers a whopping £19.61.
The "fuss free" foundation gives full coverage without "caking" your face in make-up and claims not to cling to your face's natural creases. Coming in six different shades, the foundation has a 4.2 star rating on the site and has been praised by shoppers for its "buildable coverage" and compatibility with sensitive skin.
One wrote: "This is my favourite foundation – I have acne and sensitive skin, and this one doesn’t irritate or clog my pores at all."
Kate Middleton swears by £19.99 rosehip oil that helps 'reduce wrinkles & scars'Another added: "Really love this foundation, good buildable coverage that's very natural looking and so easy to apply/blend out. Don't need to use too much concealer after either. I'm very pale but get on fine with porcelain, no orange tints or ghostliness."
For something that'll brighten up your eyes, this three-in-one under eye tint covers up dark circles whilst hydrating and giving your eyes an "awakened glowy look" and has been cited as a 'must have' for make-up lovers.
Coming in four shades, the lightweight concealer, which now costs £9 down from £22, is "another level" thanks to its "easy to blend" formula that includes vitamin C, hyaluronic acid and squalane, making the product part make-up, part skincare - and it's refillable, so you'd be doing your bit for the planet when it comes to package waste.
One shopper, who left the concealer a five star review, rated: "It’s my new favourite. Doesn’t crease and brightens the under eye area with a smooth finish. Blends beautifully and the lightest shade is perfect for me without making me look too pale. I can’t wait to discover more from milk makeup!"
Some did comment on the level of difficulty they had in trying to refill the item, saying: "The concealer is great but the refill does not work with my original packaging so it is really hard to use."
Other MILK offers include its Colour Chalk for £6 down from £17, which works to elevate your eyes, lips and cheeks - a three in one shimmery hero. It's Sunshine Skint Tint is also on sale for £12.50, saving £24.21, and not only provides "weightless coverage" and "moisturises with natural oils" but it keeps your skin protected from the sun's UV rays with the inclusion of SPF 30 sunscreen.
MILK isn't the only epic brand in Cult Beauty's massive sale as Charlotte Tilbury fans will be ecstatic to hear that the brand has 30% off some of its cult classics from its Beautiful Skin foundation, which is now £27.30 from £39, and Radiant Concealer (£18.20, saving £7.80) to its Hollywood Glow Glide Architect Highlighter in Rose Gold Glow for £26.60, saving £11.40.
For fragrance fans, Bond No. 9's Central Park South scent, which has notes of florals, grapefruit, blackcurrant, jasmine, and more - which is said to be inspired by the New York borough Manhattan - has had a massive reduction in price by 45% (!!). Usually costing £325, this particular perfume has had £130 knocked off its price, meaning it's now only £195.
With Valentine's Day on the horizon, it's the perfect place to find the perfect gift for the make-up lover in your life - although, if you're more of a Lookfantastic fan, the retailer has up to 50% off some of its best-sellers, including Eau De Parfum Perfect by Marc Jacobs, now £44.50, and a half-price ESPA Tri-Active Resilience Strength and Vitality Skin Regime Set now costing £60. Benefit's BADgal Bang! mascara even has £5.10 off, making it now £20.40.
Boots Valentine's deals are in full swing, too, and have up to 50% off beauty and fragrances - such as the Lancôme Hypnôse Doll Eyes Mascara, which has been halved in price, making it now £13.75.
Beauty fans 'love' £11 serum that gets rid of skin blemishes and acne overnightIf you're more of a MILK make-up girl, however, get yourself to Cult Beauty and stock up on all your favourites before it's too late.