26 December 2023 , 10:16
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Asda has announced a big change to its UK stores, saying that by March 2024, it will have opened a whopping 1000 shops.
The supermarket giant has already set a record this December by opening 81 new Asda Express stores, bringing the total number of these smaller outlets to 229 nationwide. The rest of the 254 sites are due to be converted within the first three months of 2024. This rapid expansion means Asda is on track to have its biggest estate in its 58-year history.
Among the latest openings are Asda's first convenience store in Manchester city centre and three new London stores in Romford, Acton and Ealing. The new Asda Express stores will stock up to 3,000 branded and own-label products. These will cater to a wide range of customer needs, from "top-up" shops for essentials like milk and bread, to grabbing lunch on the go or cooking dinner from scratch.
Andy Perry, MD of Convenience at Asda, said: "It has been a Herculean effort by the teams involved in our Asda Express roll out to convert 81 stores in one month as part of our commitment to bringing Asda's great value offer to even more communities. Expansion into the growing convenience market is a key pillar of our long-term strategy to become the UK's second largest supermarket retailer and we know how important Asda's great value is to families managing cost of living pressures especially in the run up to Christmas."
"It has been a Herculean effort by the teams involved in our Asda Express roll out to convert 81 stores in one month as part of our commitment to bringing Asda's great value offer to even more communities. Expansion into the growing convenience market is a key pillar of our long-term strategy to become the UK's second largest supermarket retailer and we know how important Asda's great value is to families managing cost of living pressures especially in the run up to Christmas." He added: "As we head into 2024 it is incredibly exciting to see the continued roll out of Asda Express stores into more communities meaning customers will be able to access Asda amazing value and quality in more locations than ever in its proud history." This move addresses Asda's gap in the growing convenience market, a key part of the retailer's strategy since its acquisition by the Issa brothers and TDR Capital Ltd in 2021.
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