20 November 2023 , 18:09
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An awkward interview with Shaun Ryder on BBC Breakfast saw viewers 'switching off' after they branded the chat as 'cringe'.
Shaun Ryder, who is best known for his music career in the Manchester band Happy Mondays and being part of the “Madchester” scene in the late 80s, appeared on BBC One to discuss his new tour as well as his time in the iconic band. The 61-year-old sat on the red sofa in the BBC studios as he told presenters Jon Kay and Sarah Campbell about his new album and tour, but the stilted conversation didn't sit well with viewers.
Sarah asked Shaun, "How is the prep going for the Black Grape tour?" yet Shaun didn't give much away as he responded with a simple answer: "Yeah, great really. Great. Love Black Grape." When asked about his new studio album he then couldn't confirm the release date, leaving the presenters fumbling for their next questions.
Shaun Ryder discussed his 'Black Grapes' tour and his forthcoming studio album (BBC)The Happy Mondays singer also then touched upon the launch of ITV's I'm A Celebrity as he's previously completed two stints in the jungle himself. The Salford born singer first competed in 2010 before returning earlier this year in South Africa for an all-star series.
The BBC Breakfast interview didn't go down well with viewers, who branded the exchange 'cringe'. One wrote on social media: "Well this interview isn’t cringe!" Another added: "Car crash TV." A third shared: "This interview with Shaun Ryder is hard work and cringe." A fourth added: ""What a terrible #BBCBreakfast interview with Shaun Ryder, like pulling teeth. Presenters had no clue what to do with him." Another disgruntled viewer wrote: ""These two on #BBCBreakfast have just spent 10 mins astonished that a 60 yr old man doesn’t 'go out and party' anymore. I half-wished Shaun Ryder resorted to time and told them both to 'F*** Off!'."
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Some viewers were also left confused why a BBC show was discussing a programme on a rival channel, as they took to social media to question the conversation. One wrote: "Why is #BBCBreakfast advertising programs on ITV? I thought they weren't allowed advertising that's why we pay a license fee." Another shared: "Might as well turn over to ITV as there might be less of the I'm a celeb rubbish."
The latest series of I'm A Celebrity kicked off last night (Sunday 19 November) with ten famous faces arriving in camp. Notable figures included former UKIP politician Nigel Farage, JLS singer Marvin Humes, First Dates restauranteur Fred Sirieux, This Morning's Josie Gibson and Britney Spears' younger sister Jamie Lynn Spears.