09 November 2023 , 12:00
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The highly-anticipated John Lewis Christmas advert has been released today (November 9), marking the start of the festive season - and we want to know what YOU think.
This year, the department store opted for a touching story about ‘Snapper, the perfect tree’, which follows a young boy who lovingly nurtures a plant from seed, in the belief he is cultivating a perfect Christmas tree. However, Snapper is an energetic and mischievous Venus flytrap, who brings an unexpected twist and joy to the holiday celebrations.
The rapidly flourishing plant has a playful personality, but grows too big for the living room and is cast out into the cold. After the heart-wrenching scene, Snapper enthusiastically hands out gifts, while the family enjoy gathering around their unconventional ‘Christmas tree.’
Highlighting the new spirit of Christmas, the advert shows how the unusual - compared to the conventional - can lead to joyful memories being made. Charlotte Lock, customer director for John Lewis, said: "We are a nation that loves the traditions of Christmas - from classic traditions like pantos and putting up the tree to evolving new ones like crafting our own presents and Zoom get-togethers.
"Many of us have our own unique festive traditions and that makes them even more special. The film celebrates themes of family and evolving traditions and shows that a ‘perfect’ Christmas is finding joy together with loved ones, whatever your traditions."
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When it comes to the festive commercials, John Lewis has captivated audiences with their choice of popular music. While they usually include covers of classic ballads, this year they have chosen music by world- renowned opera artist Andrea Bocelli, who performs a song called ‘Festa’, which means ‘celebration’.
Designed specifically for the advert, the soundtrack will be released in longer form as a charity single with a proportion of the proceeds from the sale of the single going to the John Lewis Partnership’s Building Happier Futures charities.
Since 2007, the department store has spread festive cheer with their emotionally charged storytelling - and we want to know which one is YOUR all-time favourite. From Buster the Boxer to the Bear and the Hare, vote for your favourite John Lewis Christmas advert in our poll HERE.
The Mirror will also be discussing the topic with you in the comments section below and you can join in! All you have to do is sign up, submit your comment, register your details and then you can take part.