04 November 2023 , 00:01
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Michael Bublé is the star of the Asda Christmas 2023 advert - after he was teasingly “defrosted” by the supermarket for their festive campaign.
The 90-second clip sees the Canadian crooner take a dramatically different step in his career - as he joins Asda as their new Chief Quality Officer. His main job is to make sure the retailer delivers the very best quality this Christmas - including taste testing all its festive food.
The advert, which was shot by Oscar-winning filmmaker Taika Waititi, begins with Bublé sitting at his new desk, on the first day of his new job, as an Asda colleague tells the team to “bring Mr Bublé your best” products to approve. He playfully requests a “clean up on aisle five” and in the next room, tells off a fishmonger who tries to push mackerel for Christmas dinner this year.
He then enters the festive warehouse and gets to work approving Asda’s Christmas offerings. Viewers may spot a cheeky nod to the Asda 2022 Buddy the Elf ad as Bublé taste tests the various pigs in blanket flavours. Bublé is quick to dismiss the maple-covered sample as “so last year”.
Michael Bublé is the new Asda Chief Quality OfficerThe advert finishes with an Asda colleague asking: “Off for the night are you?” – to which Bublé declares he’s just getting started, and he sings Walking in a Winter Wonderland. Michael Bublé said: “I love my relationship with the UK, and I’m the biggest fan of Christmas, so it was an honour to be asked to star in Asda’s Christmas advert this year.
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“Adopting the role of Chief Quality Officer, I took my responsibility very seriously, ensuring all product met the highest possible standards – naturally ensuring I had the joy of personally sampling them all - from Black Tiger Tempura Prawns, Truffle and Parmesan Pigs in Blankets to chocolate and Orange Panettone. I believe Christmas is a time like no other, there's a special feeling in the air, a little more magic to be found, and even more excuses to put on a show with great tasting food.”
David Hills, Chief Customer Officer at Asda, said: “At Asda, we firmly believe that having the good stuff shouldn’t break the bank – especially at Christmas. We absolutely love the festive season at Asda – and we couldn’t think of anyone better to bring our Christmas campaign to life than Michael Bublé. With Bublé’s undeniable ability to spread seasonal smiles and our commitment to quality, at great value, we’re a match made in heaven, proving Asda is a one-stop-shop for families seeking magic this Christmas.”
- The Asda 2023 Christmas advert premiers tonight on The Voice on ITV at 9.15pm