Amazon cuts £300 off Fire TVs rivalling Samsung and Sky

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Fire TVs are at the top of Amazon
Fire TVs are at the top of Amazon's Prime sale stock (Image: AMAZON)

Want to upgrade to a new telly? While Samsung is the best-selling TV brand in the UK, Amazon is doing everything in its power to change that – with a blockbuster £300 discount on its popular Fire TV models in its 'Big Deal Days' bonanza.

It's all part of its Prime Big Deal Days sale taking place this October 11 and 12 to give online shoppers a saving before the rush of Black Friday starts. And its much-loved own brand of tech items are heavily reduced, including one deal which could see you kick back with a brand new 65-inch 4K TV - oh, and save a huge £300 off the price.

The biggest Amazon Fire TV price drops in Big Deal Days sale:

The biggest discount is the £300 saving up for grabs on the Omni QLED Series 4K UHD which has dropped from £999 to £699 for the expansive 65-inch model. For this dazzling price, shoppers will get their hands on 4K Quantum Dot Display and HDR 10+ picture quality.

The discounts don't stop there, the smaller (and more affordable) Fire TV Series 2 is now £100 cheaper as the Prime retailer slashes it from £249.99 to just £149 - at the time of writing it's one of the cheapest TVs around, it doesn't get much better for the wallet than this.

Samsung Galaxy S23 we got hands-on with the new Samsung S23 Ultra, 23+ and S23 eiqexiquiqexinvSamsung Galaxy S23 we got hands-on with the new Samsung S23 Ultra, 23+ and S23

Amazon is pretty new to the TV scene and only launched its first own-branded TV in the UK earlier this year, after a big win with sales across the pond in the US. Since then, they've been batted against industry rivals offering high-tech features for a lot less. Of course, this includes its Alexa voice assistant which rivals the similar 'Hello Sky' feature on the Sky Glass devices.

When it comes to price Fire TV and Sky Glass are usually pretty competitive, as Sky's 65-inch Glass model retailers for £1,149 whilst Amazon's 65-inch Fire TV is usually £999 - of course, its current £300 off offer boosts its shopability. Like Amazon, Sky also offers cheaper options for users who don't mind sacrificing screen size, with its £649 43-inch and £899 55-inch devices.

Amazon cuts £300 off Fire TVs rivalling Samsung and SkyThe Amazon Fire TV and Sky Glass

Sky is another brand which, just like Amazon, offers users the full cinema experience. Of course, this is boosted by its Sky Cinema and Netflix packages but on top of this platforms including Disney+ and Prime Video are just as easy to add to the device as it is on the Fire TV range.

Samsung TV sets peek in here too as another shopping option for users who want full control with their voice, the press of the mic button on the Samsung remote will do exactly that - in fact, the majority of Android TV screens do nowadays.

Like on the 2023 OLED 65-inch S95C 4K device, which relies on one of its eight speakers to pick up viewers' commands, all you need to do is enable 'Voice Guide'. Then you can adjust the volume, change the channel, search for your favourite TV series or turn off your screen as simply as saying it out loud.

As announced last month this high-tech feature is soon to be rolled out on a handful of Amazon fire devices. Not to mention that Amazon has also gone satellite free too, meaning there's no need for shoppers to add a clunky dish to the outside of their home.

Everything can be streamed and watched via home Wi-Fi - another saver when it comes to installation costs. To go a step further all of Amazon's TVs have integrated software from its usual plug-in Firesticks - another device which is cut in price.

The Amazon Fire Stick 4K is now on offer for £29.99 thanks to its early Balck Friday Prime Deals, and a price cut which is said to stick around until 08:59 on October 12.

Harriet Morphy-Morris

Team Sky, Toshiba Corporation, Samsung Inc., Amazon Prime Day, Amazon Prime, Black Friday, Amazon

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